Kurasikirwa, Kuchengetedza Kwemuchengetedzo, Layoffs, uye Strategic Contraction yava nhau dzinozivikanwa muE-Commerce Sector gore rino, zvichiratidza maonero asina kunaka. Maererano ne "2023 H1 China China Nyowani E-Commerce Sporta Data Chirevo

Munguva yekugadziriswa kwemusika nemakwikwi, mapuratifomu akafanana neDingDong Maicai naHema nyowani, izvo zvichiri kutora matanho ekuita nematanho ekusangana nematambudziko uye kutsvaga mikana itsva yekukura. Vamwe vakamisa kuwedzera kuti vatarise pakubata pane kuwanda kwete kuyera, nepo vamwe vachiramba vachisimudzira yavo yekutandarira yeCarmy Orgistics masisitimu uye kuendesa network yekubatwa musika.

Zvakakodzera kucherechedza kuti kunyangwe uchakurumidza kurongedza indasitiri yeRetails inowana, ichiri kutambudzika neyekuwedzera kwechitarisiko cheni yekufambisa uye mari yekushandisa, kurasikirwa kwakakosha, uye kazhinji zvinoshandiswa nemushandisi. Zvemapuratifomu seDingDong Maicai naHema kutsva kutsvaga kukura kutsva uye kufambira mberi, rwendo rwunozadza kuva rakaoma.

Mazuva ekubwinya aenda

Munguva yakapfuura, kukurumidza kukura kweInternet kwakatungamira kune anomuka kusimuka kweiyo itsva e-commerce indasitiri. Multiple Startups neInternet Greants akatsakatanwa akasiyana siyana mhando, achityaira iyo yeindasitiri boom. Mienzaniso inosanganisira iyo yekumberi-Warehouse Model inomiririrwa naDingDong Maicai uye MissFresh Kunyangwe vatambi ve--ve-vatambi ve-e-vatambi vebwe saJD, tmaall, uye Pinduoduodo akaita kuti kuvepo kwavo kwakanzwe.

Vaendere Nekudaro, iyo yakanyanya "matsvuku gungwa" kukwikwidza kwakatungamira kudhonza mubatanidzwa mutsva weE-Commerce, uchiunza nguva yechando kumusika kumusika.

Chekutanga, kutsvaga kwekutanga kwechiyero neyekutanga e-commerce mapepa ekutengesa kwakatungamirwa kuenderera mberi, zvichikonzera mutengo wakakura wekushanda uye kurasikirwa kunetsa, kusanganisa kwakakosha matambudziko ekubatsira. Statistics inoratidza kuti mune imwe nzvimbo itsva e-commerce ye-commerce, 88% yemakambani ari kurasikirwa nemari, ine chete 4% kutyora kunyangwe uye kungoita basa rekuita purofiti.

Kechipiri, nekuda kwemakwikwi ekutyisa emusika, zvinodikanwa zvemusika zvakakwirira, uye zvinodikanwa zvemusika, zvirongwa zve-e-zve-e-commercems akawanda zvakatarisana, zvakarongeka, uye kubuda. Muhafu yekutanga ye2023, Yonghui yakavhara zvitoro zvemutoro 29, apo Carrefour China Svutugadzike 33 Zvitoro kubva muna Ndira kuenda Kurume, Accounting kweChishanu cheChishanu chezvitoro zvizere.

Yetatu, mapurikiro e-e-anotambudza e-ezvekutonga akatambudza kuti aite purofiti, anotungamira anoisa mari kuti ave akangwara pamusoro pekunakirwa navo. Maererano nekutsvaga kweIhiedia, nhamba yekudyara uye mari muzvivakwa zvitsva e-commerce yakarova mutsva mune 2022, ichangobva kudzokera kumazinga ekupa 2013. Kubva muna March 2023, kwaingova neyakaenzana neChina Chiitiko Che China Nyowani E-Commerce Indasitiri, ine huwandu hwekudyara hwemamiriyoni makumi matatu emamiriyoni emamiriyoni.

Chechina, nyaya dzakadai seyakagadzirwa mhando, kudzorera, kununurwa, zvinetso, uye kukwidziridzwa kwenhema kunozivikanwa Maererano ne "E-Commerce Kunyunyuta Platform," Iwo Mhando dzekunyunyuta dzinobva kuWhw.Commerce vashandisi mu2022 yaive yechigadzirwa mhando (16.25%), kudzosera nyaya (16.25%), uye matambudziko ekutakura (12.50%).

DingDong Maicai: Kudzokera Kufambidzana

Semunhu akapona paWhotera E-Commerce Hondo Hondo, Dingdong Maicai Kuita kwaive kusiri kugadzikana, kuchichiita kuti itore zano rekupona kwakakosha kwekupona.

Kubva 2022, Dingdong Maicai zvishoma nezvishoma akabvaruka kubva kumaguta mazhinji, kusanganisira Xiamin, Zhongshan, Zhuancheng uye Chuzhou muAhui, uye Tangshan And Nguva pfupi yadarika, yakawanawo musika weCoichuan-Congqing, kuvhara zviteshi mu chongqing uye chengdu, uchisiya neinongororo makumi maviri neshanu chete.

Dingdong Maicai's of official strating paumbiridzo yakarongedzwa kuderedzwa kwekudzora uye nekubudirira kuvandudzwa kwezvikonzero zvekugadzirisa mashandiro ayo mu chongqing uye chengdu, inomira masevhisi ari munzvimbo idzi uchiramba wakajairika mashandiro kune imwe nzvimbo. Mukukosha, Dingdong Maicai's Retai anotarisira kuderedza mitengo uye kuvandudza kushanda zvakanaka.

Kubva pane zvemari data, Dingdong Maicai's Cutting Strategy yakaratidza kubudirira, nekubatsira kwekutanga kwave kuita. Mushumo wemari unoratidza kuti Dingdong Maicai's Revenue yeQ2 2023 yaive 4,8406 bhiriyoni RMB, ichienzaniswa ne2,6344 bhiriyoni yegore renguva imwe chete. Iyo isiri-gaap net purofiti yaive mamirioni 7.5 mamirimita, zvichinongedza yechitatu inoteedzana yekota isina-gaap yekubatsira.

Hema nyowani: kurwisa kufambisira mberi

Kusiyana neDingDong Maicai ye "Kucheka mari,"

Chekutanga, Hema akatanga kuendesa "kuendesa kweawa" ekutora nzvimbo yekunyora, anoregedza mamwe maTourers ekutengesa kugona uye kuzadza mapundu munzvimbo dzisingakwanise dzidziso dzakatsvuka. Nenyaya dzinovaka uye dzinopa maketani, hema inowedzera kugona kwayo yekukasira kukurumidza kuburitsa uye inoshanda yekugadzira manejimendi, kugadzirisa nguva yekubudirira uye nekubudirira kwekutakura kwe-e-commerce. Muna Kurume, Shema akazivisa pachena kuti "kuendesa kweiyo" kweawa "uye sevhisi uye akatanga kutenderera kutsva kwekutora kweumbozha.

Kechipiri, Hema ane zvechisimba zvekutanga muguta rekutanga muguta rekutanga, achivavarira kuwedzera ndima yayo nepo mamwe matsva e-commerce mapiritsi ekutakura ari kumisikidza. Sekureva kwaHema, zvitoro zvitsva makumi matatu zvakarongwa kuvhurika munaGunyana

Uyezve, Hema atanga maitiro ayo ekunyora. Kana ikanyatsogadziriswa, ichawana mari yakakura kwazvo yemapurojekiti matsva, kutsvakwa uye kusimudzira, uye kusimudzira musika kuti utsigire bhizinesi kukura uye huwandu hwekuwedzera. Muna Kurume, Alibaba akazivisa "1 + 6 n" Shandura, neClof Intellignce Boka Rekumusoro kuenda kuAlibaba kuenda kurudzidziso, uye rinotanga ronga rayo rekunyora, rinotarisirwa kupedzwa mukati memwedzi 6-12. Zvisinei, mishumo yemutungamiri yazvino inoratidza kuti Alibaba achamumisa Hema's Hem

Kunyangwe Hima inogona kubudirira ramba isina chokwadi, asi yatove neyakawandisa yekuvhara, yechigadzirwa chakapfuma, uye inopa chiratidzo cheketeni yebhizimusi, kugadzira mhando yebhizimusi rakawanda neyakawandisa.

Mukupedzisa, kungave kwekudzokera kurarama kana kurwisa kubudirira, mapuratifomu kunge hema nyowani uye dingdong maiicai arikusanganisira mabhizinesi avo achitsvaga kutsvagira kutsva. Vari kuwedzera nzira dzavo kuti dziwane "zviputi" zvitsva zvinokonzeresa zvokudya zvadzo zvekudya, zvichishandura kuita e-commerce mapuratifomu ane akawanda mavara. Nekudaro, kunyangwe mitsva mitsva iyi ichakura uye inotsigira kukura kwamangwana kunosara kuoneka.