Taobao Grocery's New Recruitment uye Kuwedzera Kwemusika
Nguva pfupi yadarika, kunyorwa kwemabasa pamapuratifomu ekutsvaga basa kunoratidza kuti Taobao Grocery iri kuhaya vanogadzira bhizinesi (BD) muShanghai, kunyanya muJiading District.Basa guru rebasa ndero "kusimudzira nekusimudzira vatungamiriri veboka reTaocai."Parizvino, Taobao Grocery iri kugadzirira kuvhura muShanghai, asi iyo WeChat mini-program uye Taobao app haisati yaratidza mapoinzi eboka muShanghai.
Gore rino, iyo nyowani e-commerce indasitiri yakadzora tariro, iine makuru e-commerce hofori seAlibaba, Meituan, uye JD.com kupindazve mumusika.Retail Circle yakadzidza kuti JD.com yakatanga JD Grocery mukutanga kwegore uye yabva yatangazve modhi yayo yekumberi yekuchengetera.Meituan Grocery yakatanga zvakare hurongwa hwayo hwekuwedzera kutanga kwegore rino, ichiwedzera bhizinesi rayo kunzvimbo nyowani mumaguta echipiri seWuhan, Langfang, neSuzhou, nekudaro ichiwedzera chikamu chayo chemusika mune nyowani e-commerce.
Sekureva kweChina Market Research Group, iyo indasitiri inofungidzirwa kusvika pachiyero che 100 bhiriyoni yuan panosvika 2025. Pasinei nekutadza kweMissfresh, purofiti yeDingdong Maicai yakapa indasitiri chivimbo.Naizvozvo, nema e-commerce hofori achipinda mumusika, kukwikwidza muchikamu chitsva e-commerce kunotarisirwa kuwedzera.
01 Hondo Inotonga
Fresh e-commerce yaimbova maitiro epamusoro munyika yemabhizimusi.Muindasitiri iyi, 2012 inoonekwa se "gore rekutanga re-e-commerce nyowani," ine mapuratifomu makuru akaita seJD.com, SF Express, Alibaba, uye Suning vachigadzira mapuratifomu avo matsva.Kutanga muna 2014, nekupinda kwemusika mukuru, nyowani e-commerce yakapinda munguva yekukurumidza kusimudzira.Dhata inoratidza kuti indasitiri yekutengeserana vhoriyamu yekukura mwero yakasvika 123.07% gore iroro chete.
Mushure memakore akati wandei ebudiriro, maitiro matsva akabuda muna 2019 nekukwira kwekutenga kweboka renharaunda.Panguva iyoyo, mapuratifomu akaita seMeituan Grocery, Dingdong Maicai, uye Missfresh akatanga hondo dzemitengo dzakanyanya.Makwikwi acho aityisa zvisingaite.Muna 2020, denda rakapa mumwe mukana weiyo nyowani e-commerce chikamu, nemusika uchiramba uchikura uye mavhoriyamu ekutengesa achikura.
Nekudaro, mushure me2021, mwero wekukura kwee-commerce nyowani wakadzikira, uye mugove wetraffic wakapera.Mazhinji makambani matsva e-commerce akatanga kumisa mabasa, akavhara zvitoro, uye akadzikisa mashandiro avo.Mushure meanoda kusvika makore gumi ebudiriro, mazhinji emakambani matsva e-commerce achiri kunetsekana kuita pundutso.Nhamba dzinoratidza kuti mumusha mutsva e-commerce munda, 88% yemakambani ari kurasikirwa nemari, chete 4% kutyora, uye 1% chete ndiyo inobatsira.
Gore rapfuura raive zvakare rakaoma kune nyowani e-commerce, nekugaro miswa uye kuvharwa.Missfresh yakamira kushanda app yayo, Shihuituan yakadonha, Chengxin Youxuan yakashandurwa, uye Xingsheng Youxuan yakavhara nekumisa vashandi.Nekudaro, kupinda muna 2023, neFreshippo ichichinja purofiti uye Dingdong Maicai ichizivisa yayo yekutanga GAAP mambure purofiti yeQ4 2022, uye Meituan Grocery yave kuda kutyora, nyowani e-commerce inoita kunge iri kupinda muchikamu chitsva chebudiriro.
Kutanga kwegore rino, JD Grocery yakatanga chinyararire, uye Dingdong Maicai akaita musangano wevatengesi, vachigadzirira maoparesheni makuru.Mushure mezvo, Meituan Grocery yakazivisa kuwedzera kwayo muSuzhou, uye muna Chivabvu, Taocai yakachinja zviri pamutemo seTaobao Grocery, ichibatanidza zuva rinotevera rekuzvitora sevhisi yeTaocai neawa yekutakura sevhisi Taoxianda.Aya mafambiro anoratidza kuti nyowani e-commerce indasitiri iri kuita shanduko nyowani.
02 Kuratidza Mano
Zviripachena, kubva pakukura kwemusika uye ramangwana rekusimudzira maonero, nyowani e-commerce inomiririra mukana wakakosha.Naizvozvo, mapuratifomu makuru matsva ari kushingaira kugadzirisa kana kusimudzira bhizinesi ravo marongero mundima iyi.
JD Grocery Inotangisazve Matura Emberi:Retail Circle yakadzidza kuti kutanga kwa2016, JD.com yakanga yaronga hurongwa hwe e-commerce nyowani, asi mhedzisiro yacho yaive shoma, nebudiriro ichidziya.Nekudaro, gore rino, ne "kumutsidzirwa" kweiyo nyowani e-commerce indasitiri, JD.com yakawedzera kurongeka kwayo mundima iyi.Mukutanga kwegore, JD Grocery yakatanga chinyararire, uye nguva pfupi yapfuura, matura maviri epamberi akatanga kushanda muBeijing.
Nzvimbo dzekuchengetera zvinhu, hunyanzvi hwekushandisa modhi mumakore achangopfuura, dzinosiyana kubva kudzimba dzechinyakare kure nevatengi vekupedzisira nekuwanikwa pedyo nenharaunda.Izvi zvinounza zvirinani zvekutenga ruzivo kune vatengi asiwo yakakwira ivhu uye mutengo wevashandi wepuratifomu, ndosaka vazhinji vachipokana nezve yekumberi yekuchengetera modhi.
YeJD.com, ine capital yayo yakasimba uye logistics system, izvi zvinokanganisa zvishoma.Kumisikidzazve matura ekumberi kunozadzisa chikamu cheJD Grocery chaimbove chisingasvikike chinozvishanda, chichichipa humwe hutongi.Pakutanga, JD Grocery yaishanda papuratifomu yemuenzaniso, inosanganisira vatengesi vechitatu seYonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, uye Walmart.
Meituan Grocery Inowedzera Nehasha:Retail Circle yakadzidza kuti Meituan yakawedzerawo dhizaini yayo nyowani e-commerce gore rino.Kubva muna Kukadzi, Meituan Grocery yakatangazve hurongwa hwayo hwekuwedzera.Parizvino, yatanga mabhizinesi matsva muzvikamu zvemaguta echipiri senge Wuhan, Langfang, uye Suzhou, ichiwedzera chikamu chayo chemusika mune nyowani e-commerce.
Panyaya yezvigadzirwa, Meituan Grocery yakawedzera SKU yayo.Kunze kwemiriwo nemichero, ikozvino inopa zvimwe zvinodikanwa zvezuva nezuva, neSKU inopfuura zviuru zvitatu.Dhata inoratidza kuti mazhinji eMeituan achangobva kuvhurwa matura ekumberi muna 2022 aive matura makuru epamusoro pe800 square metres.Panyaya yeSKU uye saizi yekuchengetera, Meituan iri padyo nepakati-kusvika-hombe supermarket.
Zvakare, Retail Circle yakacherekedza kuti nguva pfupi yadarika, Meituan Delivery yakazivisa hurongwa hwekusimbaradza hurongwa hwekubatana kwekutumira ecosystem, ichibatana neSF Express, FlashEx, uye UU Runner.Kudyidzana uku, kwakasanganiswa neMeituan's own delivery system, kuchagadzira network yakapfuma yekuendesa kune vatengesi, zvichiratidza maitiro kubva kumakwikwi kuenda kukushandira pamwe muindasitiri yekutumira ipapo.
Taobao Grocery Inotarisa pane Instant Retail:Muna Chivabvu, Alibaba yakabatanidza nharaunda yayo e-commerce chikuva Taocai neayo yekukurumidza yekutengesa chikuva Taoxianda, ichikwidziridza kuTaobao Grocery.
Parizvino, iyo Taobao app peji rekutanga rakatangisa zviri pamutemo Taobao Grocery yekupinda, ichipa "1-awa yekutumira" uye "rinotevera-zuva rinotevera rekuzvitora" mabasa matsva ekutengesa evashandisi mumaguta anopfuura mazana maviri munyika.Yepuratifomu, kubatanidza mabhizinesi ane chekuita nekutengesa emunharaunda anogona kusangana nevatengi-yekumira-yekutenga zvinodiwa uye kuwedzera kuwedzera ruzivo rwavo rwekutenga.
Panguva imwecheteyo, kubatanidza mabhizinesi emunharaunda ane chekuita nekutengesa anogona kunyatso kudzivirira kupararira kwemigwagwa uye kuderedza kuburitsa uye mutengo wekutenga.Pakutanga, mukuru weTaobao Grocery akataura kuti chikonzero chikuru chekubatanidza nekusimudzira ndechekuita kuti Taobao Grocery rive rakachipa, rinyore, uye rive nyore kune vatengi.Pamusoro pezvo, kuTaobao, izvi zvinowedzera kuvandudza e-commerce ecosystem marongero.
03 Hunhu Hunoramba Huchitarisa
Mumakore mashoma apfuura, iyo nyowani e-commerce chikamu chaigara ichitevera nzira yekupisa mari uye yekubvuta ivhu.Kana rubatsiro rwadzikira, vashandisi vanowanzo dzokera kuzvitoro zvechinyakare zvisingaite.Naizvozvo, maitiro ekuchengetedza purofiti yave iri nyaya isingaperi kune nyowani e-commerce indasitiri.Sezvo e-commerce nyowani yatanga zvakare, Retail Circle inotenda kuti iyo nyowani yemakwikwi ichachinja kubva pamutengo kuenda kumhando nekuda kwezvikonzero zviviri:
Kutanga, nemusika unowedzera kudzorwa, hondo dzemitengo hadzichakodzeri nzvimbo itsva yemusika.Retail Circle yakadzidza kuti kubva mukupera kwa2020, State Administration yeMusika Regulation uye Ministry of Commerce yakapa "zvipfumbamwe zvinorambidzwa" pakutenga kweboka renharaunda, vachinyatso kudzora maitiro sekurasa mutengo, kudyidzana kwemitengo, kukwira kwemitengo, uye hutsotsi hwemitengo.Zviratidziro zvakaita “sendi kutenga muriwo nesendi rimwe” kana kuti “kutenga muriwo uri pasi pemutengo unodhura” zvakanyangarika zvishoma nezvishoma.Nezvidzidzo zvakapfuura zvakadzidzwa, vatambi vatsva ve-e-commerce vanopinda zvakare mumusika vangangosiya "mutengo wakaderera" mazano kunyangwe maitiro avo ekuwedzera akasara asina kuchinjika.Mutambo mutsva wemakwikwi uchave wekuti ndiani anogona kupa sevhisi iri nani uye zvigadzirwa zvemhando yepamusoro.
Chechipiri, kukwidziridzwa kwekushandisa kunomhanyisa vatengi kuti vawedzere kutevedzera mhando yechigadzirwa.Nekuvandudzwa kwemararamiro uye kushanduka kwemaitiro ekushandisa, vatengi vanowedzera kutsvaga nyore, hutano, uye hushamwari hwezvakatipoteredza, zvichikonzera kukurumidza kusimuka kwee-commerce nyowani.Kune vatengi vari kutsvaga hupenyu hwemhando yepamusoro, kunaka kwechikafu uye kuchengetedzeka zviri kuramba zvichinyanya kukosha, vachiwedzera zvavanoda zvemazuva ese.Zvitsva e-commerce mapuratifomu anofanirwa kutarisa kune ruzivo rwevatengi uye mhando yechigadzirwa, kubatanidza kunze kwenyika uye online seamless kusimuka mumakwikwi.
Pamusoro pezvo, Retail Circle inotenda kuti mumakore matatu apfuura, maitiro evatengi akadzokororwa zvakare.Kusimuka kwehupenyu e-commerce kunonetsa echinyakare sherufu e-commerce, ichigadzira nzira yekuwedzeredza uye kushandiswa kwemanzwiro.Instant retail channels, tichigadzirisa zvinodikanwa zvekushandisa nekukurumidza, zvakatambawo mabasa akakosha panguva dzakakosha, pakupedzisira kuwana niche yavo.
Semumiriri wezvinodhura uye zvakakosha zvekushandisa, kutenga girosari kunogona kupa kwakakosha traffic uye kurongeka kuyerera kune e-commerce mapuratifomu akatarisana nekushushikana kwetraffic.Nekuvandudzwa kweindasitiri yezvemukati uye kudzoreredzwa kweketani, madyiro ezvekudya emangwana anozova nhandare yehondo yehofori.Iyo nyowani e-commerce indasitiri ichasangana nemakwikwi akanyanya kumberi.
Nguva yekutumira: Jul-04-2024