Taobao Grocery's New Kubata uye Soko Kuwedzera
Munguva pfupi yapfuura, zvinyorwa zvebasa pane zvechitatu-bato rekutora mapurati dzinoratidza kuti Taobao Grocery ari Kuhaya Bhizinesi Vaunotumira (BD) muShanghai, zvakananga muJiaading District. Mutoro wekutanga webasa ndewekukudziridza uye kusimudzira vatungamiriri veTaocai veboka. " Parizvino, Taobao Grocery ari kugadzirira kutanga muShanghai, asi iyo yechirongwa china-chirongwa uye taobao app haisati yaratidza mapoinzi eboka muShanghai.
Gore rino, inisitiri nyowani ye-e-commerce yakazvikomberedza tariro, ine hombe e-commerce hofori seAlibaba, Meituan, uye JD Denderedzwa redenderedzwa rakaziva kuti JD Meituan Grocery akatanga zvakare kuronga kwaro pakutanga kwegore rino, achiwedzera nzvimbo dzaro kunzvimbo dzechipiri muguta rechipiri kunge Wuhan, uye nekukasira kugoverana kwemusika muE-commerce.
Sekureva kweChina Boka Rokutsvagisa Boka, indasitiri inofungidzirwa kuti isvike pachiyero chemabhiriyoni emadhora Yuan na2025 Naizvozvo, neE-Commerce Griants kupinda mumusika, makwikwi mune nyowani e-commerce chikamu chinotarisirwa kuve chinotyisa.
01 Hondo dzokurwa
Tsvina E-commerce yaimbova iyo yepamusoro maitiro munyika yevaBestplaneuri. Mune indasitiri, 2012 inoonekwa se "gore rekutanga rekutengeserana kwe-e-hombe," nemapuratifomu makuru akafanana naJd.com, SF Express, Alibaba, uye kuumbwa kwavo. Kutanga muna 2014, nekupinda kwemusika wemuchinda, kutengeserana kwe-e-commerce kwakapinda nguva yekukura nekukurumidza. Data rinoratidza kuti iyo indasitiri yekutengeserana vhoriyamu kukura chiyero chakasvika 123.07% gore iro chete.
Mushure memakore akati wandei ekusimudzira, maitiro matsva akabuda muna 2019 nekukwira kweboka renharaunda kutenga. Panguva iyoyo, mapuratifomu akaita kunge Meituan Grocery, Dingdong Micai, uye Missfresh yakatanga hondo dzakasimba. Makwikwi aive akatyisa. Muna 2020, denda racho rakapa imwe mukana weiyo mitsva ye-e-commerce chikamu, ine musika uchienderera nekuwedzera uye kutengeserana mavhoriyamu anokura.
Nekudaro, mushure me2021, huwandu hwekukura kweiyo e-commerce yakadzikira, uye chikamu chekugoverwa chemagetsi chakapera simba. Makambani mazhinji e-matsva e-commerce akatanga lyoffs, zvitoro zvakavharwa, uye akaderedza mashandiro avo. Pashure pemakore gumi ekukura, makambani mazhinji emakambani matsva e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-etsva akaramba achinetseka kuti awane zvakanaka. Statistics inoratidza kuti mumunda mutsva wemba e-kutengeserana, 88% yemakambani ari kurasikirwa nemari, chete 4% kupwanya kunyange, uye chete 1% inobatsira.
Gore rapfuura raivewo rakaoma kuti rinotengeswa E-commerce, riine nguva dzinogara dzichiwanda uye kuvharwa. Missfresh akamira kushanda kwayo app, Shihuituan akawa, Chengxin youan inoshandurwa, uye Xingsheng youan yakavhara uye ikaradzika vashandi. Nekudaro, kupinda 202, neFressippo kutendeuka kunobatsira uye Dingdong Maicai kuzivisa gaap net purofiti yeQ4 2022, kutengeserana kwe-e-e-e-e-commerce kunoratidzika kunge kuri kupinda chikamu chitsva chekuvandudza.
Pakutanga kwegore rino, JD Grocery akanyarara, uye DingDong Maiicai akabata musangano weVendor, achigadzirira mabasa makuru. Pashure pacho, Meituan Grocery yakazivisa kuwedzera kwayo kuSuzhou, uye muna Chivabvu, Taocali achibiridzira Aya mafambiro anoratidza kuti iyo nyowani ye-e-commerce indasitiri iri kuitwa shanduko nyowani.
02 Kuratidzira kugona
Nenzira yakajeka, kubva pamusika saizi uye neramangwana rekusimudzira maonero, idzva e-e-commerce anomiririra mukana wakakura. Naizvozvo, mapuratifomu makuru ekunyorera anoshingairira kugadzirisa kana kuvandudza bhizinesi ravo riri mumunda uyu.
JD Grocery Relaunches kumberi warehouse:Dunhu retail rakaziva kuti kutanga kwa 2016, JD raive rakaisa zvirongwa zvevachena e-commerce, asi mhedzisiro yacho yaive mashoma, nekuvandudza kuve nekudziya. Nekudaro, gore rino, ne "rumutsirlo" yeiyo itsva e-commerce indasitiri, Jd yakawedzera chimiro chayo mundima iyi. Pakutanga kwegore, JD Grocery akanyarara akatanga, uye nguva pfupi yapfuura, miviri yekuwachirwa yekuwachengeta yakatanga mashandiro muBeijing.
Mberi mauto, mhando yekushandisa inoshandisa mumakore achangopfuura, inosiyana nedzimba dzechinyakare dzekuchengetera kure kubva kune vanotenga vatengi nekuva vakawanikwa padhuze nenharaunda. Izvi zvinounza ruzivo rwekutenga rwevatengi asi zvakare yakakwira nyika uye mari yebasa pachikuva, ndosaka vakawanda vasina chokwadi chekutyaira.
FE JD.com, neyaro yakasimba capital uye logistics system, aya maitiro ndeye mashoma. Kudzoreredza kumberi kwekuwachira Pakutanga, JD Grocery inoshanda pane yekuunganidza platform modhi, inosanganisira vatengesi vechitatu saida
Meituan grocery inowedzera nehasha:Retail Circle yakadzidza kuti Meituan yakakurudzira zvakare its matsva e-commerce layout gore rino. Kubva munaFebruary, Meituan Grocery akatangazve chirongwa charo chekuwedzera. Parizvino, yakatanga mabhizinesi matsva munzvimbo dzechipiri-dzakajeka maguta sevaWuhan, Langfang, uye Suzhou, achiwedzera kugovana kwayo muE-Commerce.
Panyaya yezvigadzirwa, meituan grocery yakawedzera sku. Kunze kwemiriwo nemichero, zvino zvinopa zvimwe zvezuva nezuva, nejuko rinopfuura zviuru zvitatu. Dhata inoratidza kuti yakawanda yeMeituan ichangobva kuvhurwa mbichana yemberi mu20022 yaive yakakura michotehoho yeanopfuura 800 metres. Panyaya yeSKU uye sizehouse size, meituan iri pedyo nepakati-kune-yakakura supamaketi.
Zvakare, Denderedzwa Denderedzwa kuti munguva pfupi yapfuura, meituan kuburitsa yakaziviswa kuronga kusimbisa kushandira pamwe necosystem. Kubatana uku, kwakabatanidzwa neye meituan yekuendesa system, ichagadzira yakapfuma yekuendesa netengesi kune vatengesi, zvichiratidza maitiro kubva kumakwikwi ekudyidzana mukubatana mune indasitiri yekuzvitakura.
Taobao grocery inotarisa pane inokurumidza kutengesa:Muna May, Alibaba akabatanidzwa munharaunda yayo e-commerce platform taocafai neyakaisa retail puratiform taoxianda, anozvisimudzira kuTaobao grocery.
Parizvino, iyo Taobao App yekumba yaunza zviri pamutemo grocery yekupinda, kuendesa "kuendesa kweawa" uye "anotevera-zuva rekuzvitakura Nechiriko, kubatanidza mabhizinesi emunharaunda anoenderana neanoenderana neyekutengesa anokwanisa kuita zvechitundo
Panguva imwecheteyo, kubatanidza mabhizinesi emunharaunda anoenderana-anoenderana anokwanisa kudzivisa kupararira traffic traffic uye kuderedza kuburitsa uye mari yekutakura. Pakutanga, musoro weTaobao Grocery akataura kuti chinongedzo chevabatanidzwa nekukwidziridzwa kuita Taobao Grocery, Fresher, uye zvakanyanya nyore kune vatengi. Pamusoro pezvo, yeTaobao, izvi zvinowedzera zvinovandudza iyo yakazara e-commerce ecosystem dhizaini.
Mhando 03 inoramba ichitarisa
Mumakore mashoma apfuura, chikamu chitsva che-e-commerce chinowanzotevedzera mari inopisa mari uye yepasi. Kamwe chete subdilies kuderera, vashandisi vanowanzo kudzokera kune tsika dzechinyakare. Naizvozvo, maitiro ekuchengetedza mari yakashandisirwa yave iri nyaya yePerennial yeiyo itsva e-commerce indasitiri. Sezvo E-commerce anotengeserana zvakare, retail circle inotenda kuti denderedzwa remakwikwi ekukwikwidza kuchawedzera kubva pamutengo kune zvikonzero zviviri:
Kutanga, nemusika kuve wakanyanya kudzorwa, hondo dzemutengo hadzina kukodzera iyo itsva yemusika nharaunda. Retail Circle yakadzidza kuti kubva pakupera kwa2020, iyo State Admmerce Reguration yakapihwa "Kubata Kwemunyika Kuteedzera, Mutengo Wekubatanidza, Kubata Kwemutengo, Kubiridzira kwemutengo, uye hunyengeri hwemitengo. Zviitiko zvakaita se "kutenga miriwo kwegumi" kana "kutenga miriwo pazasi mutengo" zvishoma nezvishoma zvakanyangarika. Nezvidzidzo zvapfuura zvinodzidziswa, vatambi ve-e-Commerce Iyo idzva kutenderera kwemakwikwi kuchave pamusoro pekuti ndiani anogona kupa zvirinani basa uye yepamusoro-mhando zvigadzirwa.
Chechipiri, kupindira kusimudzira kutyaira vatengi kuti vawedzere tsika yechigadzirwa. Nemararamiro Ekupedzisira uye Kusimudzira Patterns Inonwa, Vatengi vari kuwedzera kutsvaga nyore, hutano, uye hushamwari hwezvakatipoteredza, zvichitungamira kukuisa kwekukurumidza kwe-e-commerce. Kune vatengi vanotevera hupenyu hwepamusoro, hunhu uye kuchengetedzeka vari kuwedzera zvakanyanya, kuwedzera kwavo zvinodiwa zvezuva nezuva zvekudya. Plass e-commerce mapuratifomu anofanirwa kutarisa pane zvevatengi ruzivo uye chigadzirwa mhando, inobatanidza offline uye online kusunga kusasunga mumakwikwi.
Pamusoro pezvo, retail circle inotenda kuti mumakore matatu apfuura, maitiro evatengi aripo akadzokororwa. Kukwira kwehupenyu hwe-e-Commerce zvinonetsa tsika dzechinyakare e-kutengeserana, kuchiva nzira yekuwedzera kukurudzira uye kushushikana kwepamoyo. Instant Retail chiteshi, nepo kugadzirisa zvinodiwa nekukurumidza, kwakatenderwawo mabasa akakosha panguva dzinokosha, pakupedzisira kuwana kwavo niche.
Semumiriri weanokwanisika uye zvakakosha zvekushandisa, kutenga kwekutenga kunogona kupa hunyanzvi hwekutakura uye kurongeka kuyerera kweE-Commerce mapuratifomu anotarisana nekunetseka kwemotokari. Nezvinyorwa zvemukati zvezviratidziro uye kupa tambo itarations Iyo nyowani ye-e-commerce indasitiri inotarisana nemakwikwi anotyisa pamberi.
Kutumira Nguva: Jul-04-2024