Mumakore achangopfuura, kutenga kwepamhepo kwakaona kukura kwakanyanya sezvo vatengi vava kuwedzera kugadzikana kutenga zvigadzirwa zvakasiyana-siyana painternet, zvinosanganisira zvinhu zvinobata tembiricha uye zvinoparara sechikafu, waini, nemishonga.Iko kurerukirwa uye nguva-yekuchengetedza mabhenefiti ekutenga online inooneka, sezvo ichibvumira vatengi kuti vaenzanise mitengo zviri nyore, kuverenga wongororo, uye kuwana ruzivo rwemunhu senge makuponi uye kurudziro.Uye zvakare, kufambira mberi kweinotonhora cheni tekinoroji kwakakosha kune yakachengeteka uye yakavimbika kuendesa kwezvigadzirwa zvinobata tembiricha, ine yakagadziridzwa mafiriji masisitimu, tembiricha yekutarisa tembiricha, uye zvekurongedza zvinhu zvinovimbisa kuti zvigadzirwa zvinoramba zviri mukati meiyo yakakwana tembiricha muyero yese yekugovera.Sezvo e-commerce mapuratifomu arikuenderera mberi nekusimudzira zvinopihwa, kusanganisira nekukurumidza kuendesa sarudzo, maitiro ekutenga zvinhu zvinobata tembiricha pamhepo anotarisirwa kuramba achikura muna 2023 zvichipfuura.
The digital grocery maitiro ari pano kugara.
Muna 2023, eMarketer mapurojekiti ekuti kutengesa girosari pamhepo muUnited States kuchasvika madhora 160.91 bhiriyoni, inomiririra 11% yezvese zvekutengesa grocery.Pakazosvika 2026, eMarketer inotarisira kuwedzera kuwedzera kusvika kumadhora mazana maviri nemakumi matatu nemashanu emadhora ekuAmerica kutengesa grocery, achiverengera 15% yemusika wegrocery wekuUS.
Uyezve, vatengi parizvino vane akawanda akawanda esarudzo dzekuhodha chikafu pamhepo, zvinosanganisira zvemazuva ese zvegirosari pamwe neakakosha chikafu uye chikafu kits, izvo zvakakura zvakanyanya.Sekureva kweSpecialty Food Association's 2022 ongororo, rekodhi-inotyora 76% yevatengi vakashuma kutenga chikafu chakakosha.
Pamusoro pezvo, chirevo cha2023 kubva kuGrand View Tsvagiridzo inoratidza kuti musika wepasi rose wekupa chikafu chekudyara unofungidzirwa kukura pamwero wepagore wekukura we15.3% kubva 2023 kusvika 2030, uchisvika madhora mazana matanhatu nemakumi matatu emadhora panosvika 2030.
Sezvo mukurumbira wekutenga magirosari epamhepo uye masevhisi ekutakura chikafu ari kuramba achikwira, kukosha kwekutonhora kufambira mberi uye kusarudza kurongedza kwakakodzera kuri kuwedzera kumakambani e-commerce ane chinangwa chekupa huwandu hwakasiyana hwezvigadzirwa zvitsva uye zvinoparara.Kusiyanisa mhando yako kunogona kusanganisira kusarudza kurongedza kwakaringana kuti uve nechokwadi chekuti e-commerce chikafu chekudya chinochengetedza humwe hunhu uye hutsva hwaizosarudzwa nevatengi vega.
Tarisa kurongedza chikafu chine maficha akadai sefiriza kana oveni-yakagadzirira sarudzo, nyore-kuvhurika uye reclosable packaging, pamwe nekurongedza kunowedzera hupenyu hwesherufu, inoshingirira kukuvara, uye inovuza-chiratidzo.Kurongedza kwakaringana kwekudzivirira kwakakoshawo kudzivirira kuparara, kuchengetedza mhando yechigadzirwa, uye kuve nechokwadi chekuchengetedzwa kwekushandisa.Vatengi vari kukoshesawo sarudzo dzinoshandiswazve uye kuderedza marara.
Nesarudzo dzakawanda dziripo, zvakakosha kuti zvese zvekurongedza chikafu uye zvekufambisa zvibatane kuendesa kurerukira uye mhando inotsvagwa nevatengi kubva kugirosari yedhijitari.
Kuchengetedza kunaka uye kunhuhwirira kwewaini
E-commerce waini yekutengesa inopa yakakura mukana wekukura.MuUnited States, chikamu che e-commerce chekutengesa waini chakawedzera kubva pa 0.3 muzana chete muna 2018 kusvika panosvika matatu muzana muna 2022, uye maitiro aya anotarisirwa kuramba achiwedzera.
Iko kushandiswa kwepakeji yekudzivirira kwakakodzera kunogona kukanganisa zvakanyanya kutenga waini yepamhepo nekuona kuti waini inotumirwa inotakurwa uye inochengetwa patembiricha chaiyo mukati mekutengesa keni.
Waini chigadzirwa chakapfava chinogona kukanganiswa nyore nekushanduka kwekushisa.Kugara kwenguva refu kune tembiricha dzakanyanyisa kana kuti dzakanyanya kuderera kunogona kukonzera kukanganisa kana kurasikirwa kwekunhuhwirira uye kunhuhwirira.
Kukwidziridzwa mutekinoroji inotonhora yeketani inogona kuvandudza tembiricha yekudzora kwekutakura waini, zvichiita kuti vatengesi vewaini vepamhepo vape huwandu hwakakura hwezvigadzirwa kune vatengi vavo, kusanganisira yepamusoro-yekupedzisira uye isingawanzo waini inoda kungwarira tembiricha mutemo.Izvi zvinogona zvakare kubatsira mukuwedzera kugutsikana kwevatengi uye kuvimbika, sezvo vatengi vachiwanzo kugashira mawaini ari mumamiriro akanaka uye kuravira sezvakarongwa.
Kukura kwe ePharma kuri kufambiswa nezvinhu zvekureruka, kugona, uye kuwanikwa.
Kureruka kwekutenga online kunoshandawo kune vemishonga, inosvika makumi masere muzana muzana yehuwandu hweUS yakabatana neePharmacy uye maitiro ari kukura akananga kune yakananga-kune-murwere modhi, sezvakataurwa ne2022 Grand View Research.
Iyi ndiyo imwe nzvimbo uko kurongedza-kudzorwa kwematembiricha kwakakosha, sezvo mishonga yakawanda, majekiseni, uye zvimwe zvigadzirwa zvemishonga zvinonzwa tembiricha uye zvinogona kurasikirwa nekushanda kwayo kana kutova nengozi kana isina kuchengetwa uye kutakurwa mukati mehumwe tembiricha.
Packaging zvinhu senge insulated box liners uye vacuum-insulated mapaneru anoita basa rakakosha mukudzivirira kupisa-sensitive mishonga, ichipa dziviriro inodiwa kuti ive nechokwadi chekufambisa kwakachengeteka uye kuchengetwa kwemishonga mukati mese keteni yekugovera, kubva kumugadziri kusvika kune yekupedzisira mutengi.
Kuongorora kukosha kwekurongedza
Nzvimbo itsva yekutenga online inoda nzira yakazara yekurongedza inosangana nezvinodiwa zve e-commerce.Zvinopfuura kungoisa zvinhu mukaradhi makadhibhokisi ekutakura.
Ngatitangei nepuraimari kana chikafu chekurongedza.Inoita basa rakakosha mukuderedza kukuvadzwa panguva yekuzvara, kuwedzera hupenyu hwesherufu, uye kudzivirira kuvuza.Iyo inobatsira zvakanyanya mukukwezva brand uye kugadzirwa kwechiitiko chakanaka chevatengi.Kusarudza mhinduro yekurongedza chaiyo inogona kuve sarudzo pakati pemutengi anogutsikana uyo acharamba achitenga kuburikidza ne e-commerce kana chero imwe nzira, uye mutengi akaodzwa mwoyo asingadi.
Izvi zvinotitungamira kune inodzivirira kurongedza, iyo yakakosha mukudzikisa marara ekurongedza uye kuwedzera reusability.Inovimbisawo kuti zvigadzirwa zvako zvinosvika zvitsva uye zvisina kukuvara.Nekudaro, izvi zvinogona kunetsa sezvo kurongedza zvinodiwa zvichisiyana munzvimbo dzakasiyana uye zvinogona kutochinja zuva nezuva zvichienderana nemamiriro ekunze uye madaro ekutakura.
Kuwana mhando yakakodzera uye chiyero chemidziyo yekurongedza - kwete yakawandisa uye kwete yakanyanya kudiki - nderimwe rematambudziko akatarisana nevatengesi vepamhepo.
Paunenge uchigadzira e-commerce yekurongedza zano, funga zvinotevera zvinhu:
Kudzivirirwa kwechigadzirwa -Kushandisa void fill uye cushioning inochengetedza chigadzirwa chako panguva yekutumira, chengetedza hurongwa hwepakeji, kusimudzira mharidzo yayo, uye kubatsira kune yakanaka yekuburitsa chiitiko.
Kudzivirira kwekushisa - Cold chain packaging inochengetedza zvigadzirwa zvinobata tembiricha, inoderedza kuzara, uye inogona kuderedza mutengo wekutakura.
Distribution Cost-Kuendesa kwekupedzisira-mamaira kunomiririra imwe yezvinhu zvinodhura uye zvinopedza nguva zvehurongwa hwekutumira, inoverengera 53% yemari yese yekutumira, kusanganisira kuzadzikiswa.
Cube optimization - Package density chimwe chinhu chakakosha kufunga, kunyanya nemitengo yekutumira uchishandisa dimensional (DIM) huremu, nzira yemitengo yakavakirwa pavhoriyamu maringe nehuremu.Kushandisa zvidiki, zvakavimbika zvekudzivirira kurongedza uye vacuum kurongedza kune e-chikafu kunogona kubatsira kudzikisira kukwira kwehuremu hwehuremu.
Kuvhura chiitiko -Kunyangwe zvinangwa zvekutanga zvekurongedza zviri kuchengetedzwa nekuchengetedza, zvinoshandawo senge chinongedzo chakananga kumutengi wekupedzisira uye mukana wekugadzira nguva isingakanganwike kune yako brand.
Packaging inoita basa rakakosha mu e-commerce zano.
Kugadzira kurongedza kunoshanda kune yakabudirira e-commerce haisi imwe-saizi-inokodzera-yese mhinduro, uye inogona kuve yakaoma maitiro.Zvinoda kushanda nesimba kuti ive nechokwadi chekuti zvigadziriso zvese zvekurongedza zvinoshanda pamwechete zvisina musono, mukati nekunze, uku uchisangana nezvinodiwa zvakanyanya zvekuchengetedza kuchengetedzwa uye kutevedza.
Zvichienderana nerudzi rwechigadzirwa chiri kurongedzerwa uye zvinhu zvakaita sekusimba, kudzora tembiricha, uye hunyoro kuramba, nyanzvi dzinogona kurumbidza yakanyatso kurongedza mhinduro yezvaunoda chaizvo.Vachafungawo kureba uye nzira yekufambisa, vachishandisa nzira dzekuyedza kuona kuti zvigadzirwa zvadzivirirwa mukati mese nzira yekufambisa.
Semuenzaniso, mumamiriro ezvinhu apo kutonga kwekushisa kuri kunetseka, kukora kweTempGuard insulated box liners inogona kugadziriswa kuti iwane chinangwa chekushanda kwekushisa, uchishandisa kupisa kwekupisa kuchengetedza kutonhora kwezuva rimwe chete nemazuva maviri ekutakura pasi.Iyi mhinduro inogona kugadzirwa zvakare inogona kugadzirwa nemhando uye inokodzera maapplication akadai semishonga uye chikafu chinoparara.
Uyezve, zvakakosha kufunga kuti kurongedza kunoenderana sei nezvinangwa zvekusimudzira, izvo zviri kuwedzera kukosha kune ese mabhizinesi nevatengi.Kusarudza kurongedza kwakaringana kuti uderedze kurasikirwa kubva mumarara echigadzirwa kunogona kuve nekukanganisa kwakakura pane yako kabhoni tsoka kana uchifunga nezve ripple mhedzisiro yemarara aya - kubva kusimba rinodiwa kugadzira zvigadzirwa kusvika kumagasi egreenhouse anogadzirwa kubva mumarara mumarara.
Sezvo makwikwi epamhepo achiwedzera, mabhureki anogona kuzvisiyanisa kuburikidza nepamusoro ekurongedza zvigadziriso zvinosimudzira zviitiko zvevatengi, kutyaira kudzokorora bhizinesi, kukurudzira kuvimbika, uye kuvaka mukurumbira.
Nguva yekutumira: Kubvumbi-02-2024