Huwandu hwezvitoro zveGuoquan Shihui hwakakura zvakapetwa katanhatu mukati memakore asingasviki mana.
Munguva yezororo reZuva reNyika, musi wa4 Gumiguru, Guoquan Shihui (Shanghai) Co., Ltd.
Zvinoenderana neyakagadziridzwa prospectus, Guoquan Shihui ine zvitanhatu chete-zvinoshanda zvitoro, uye zvimwe zvese zviri zvitoro zvefranchise.Huwandu hwezvitoro zvefranchise hwakawedzera kubva pa1,441 pakutanga kwa2020 kusvika pa9,216 pakupera kwa2022, uye kubva munaGunyana 26, 2023, huwandu hwezvitoro zveGuoquan Shihui hwakawedzera kusvika pa9,978.
Kuwedzera kwechitoro mumakore matatu apfuura kwakafambisa zvakananga kukura kwayo kwekuita.
Kwemakore 2020, 2021, 2022, uye mwedzi mina inopera Kubvumbi 30, 2023, mari yaGuoquan Shihui yaive 2.965 bhiriyoni yuan, 3.958 bhiriyoni yuan, 7.174 bhiriyoni yuan, uye 2.078 bhiriyoni yuan, zvichiteerana.Kambani iyi yakawanawo pundutso muna 2022, iine purofiti inosvika 240 miriyoni yuan, uye purofiti yemwedzi mina yekutanga ya2023 inosvika zana nemakumi maviri emamiriyoni eyuan.
Guoquan Shihui inowanzonzi vhezheni yakaderera ye "Hema Hotpot" uye "Shuhai."Yakavambwa muZhengzhou muna 2015, yakamisikidzwa seimwe-inomira "itsva yekutengesa cheni supermarket yehotpot uye barbecue ingredients," kunyanya kutengesa hotpot uye barbecue ingredients, zvinosanganisira zvigadzirwa zvakaomeswa nechando, chikafu chinyoro, chikafu, zviyo zvekutanga, masosi ekunyudza, zvinwiwa zvemwaka. , uye hotpot nemidziyo yekugocha.
Kubva pamaonero ekuwedzera modhi, Guoquan Shihui anotora modhi yefranchise, achisaina zvibvumirano zvefranchise nevane mafranchise, achivatengesera zvigadzirwa zvega, uye nekupa nzira dzekuchengetedza chitoro pasina kubhadharisa mari yefranchise.Mari yaGuoquan Shihui inonyanya kubva mukutengesa kwechigadzirwa kuenda kune mafranchise.
Sekureva kwaFrost & Sullivan data, zvichibva pakutengesa kwekutengesa kwezvigadzirwa zvekudyira kumba muna 2022, Guoquan akaisa chinzvimbo chekutanga pakati pevatengesi vese muChina, aine chikamu chemusika che3.Pamusoro pezvo, zvichibva pakutengesa zvitoro kwa2022, Guoquan ndiyo hotpot yakakura kwazvo yekumba uye barbecue brand muChina.
Iyo bhizinesi modhi yehotpot masupamaketi akagadzirirwa mamiriro epamba.Kunze kwechikamu che "hotpot", Guoquan Shihui iri kuwedzerawo mune dzimwe nzvimbo, senge barbecue, iyo inogovera zvakafanana magariro emagariro uye nzvimbo dzekudyira.
Iyo yakagadziridzwa tarisiro inoratidza kuti Guoquan Shihui iri kuvaka yechipiri kukura curve yakatenderedza nzvimbo yebarbecue.
Iyo prospectus inoratidza kuti kubva muna Kubvumbi 30, 2023, mari yeGuoquan Shihui kubva kune zvigadzirwa zvehotpot, zvigadzirwa zvebarbecue, uye zvimwe zvaive 1.518 bhiriyoni yuan, 249 miriyoni yuan, uye 263 miriyoni yuan, zvichiteerana, accounting ye74.8%, 12.3%, uye% yemari yese.
Zvichienzaniswa nemakore mashoma apfuura, chikamu chemari kubva kune zvigadzirwa zvehotpot chiri kudzikira, ukuwo chikamu chezvigadzirwa zvebhachi uye zvimwe zvinhu zviri kuwedzera.Kubva 2020 kusvika 2022, chikamu chemari kubva kune hotpot zvigadzirwa chaive 81.9%, 79.7%, uye 75.8%, zvichiteerana.
Kunze kwekuzadzisa kudiwa kwe "kudya hotpot / barbecue kumba," Guoquan Shihui inobatsirwawo kubva pakurongeka kwayo mumisika yepasi-tier.
Zvinoenderana neazvino prospectus, kubva munaGunyana 26, 2023, huwandu hwezvitoro zveGuoquan Shihui hwakawedzera kusvika pa9,978.Kugoverwa uku kunosanganisira zvitoro mazana manomwe nenhatu mumadhorobha, zvitoro mazana maviri nemazana mana nenomwe mumaguta makuru, zvitoro zviuru zviviri nemazana masere nemakumi maviri mumaguta ematunhu, zvitoro mazana maviri nemakumi matanhatu nenomwe mumaguta ematunhu, uye zvitoro zana nemakumi matanhatu nenomwe mumataundi — mapoka matatu aya anoita makumi manomwe muzana ezvitoro zveGuoquan Shihui.
Mumisika yepasi-tier, misika yevarimi inogara ichitonga zvipfupi-sherufu-hupenyu zvigadzirwa uye masupamaketi anonyanya kubata chikafu chakaomeswa.Nekudaro, Guoquan Shihui inopinda mumisika iyi zviri nyore nekuvhura zvitoro zvenharaunda kuburikidza nemafranchise, ichizadza mukaha wakasiiwa nechitoro chekudya chakaomeswa nechando pedyo nenharaunda.
Kuti iwedzere kuyera network yayo mumisika yepasi-tier, Guoquan Shihui inofanirwa kukwenenzvera yayo yekugovera.
Zvinoenderana neyakagadziridzwa prospectus, kunze kwekubatana nevashambadziri ve266 vakaita saAnjoy neSanquan, kubva Kubvumbi 30, 2023, Guoquan Shihui anewo zvidyarwa zvitatu zvekugadzira: "Heyi Factory" yezvigadzirwa zvemombe, "Wanlaiwanqu Factory" yemabhora enyama, uye "Chengming Factory" yehotpot base zvisungo.Yakaisawo mari mu "Daixiaji" yekugadzira shrimp paste.
Pamusoro pezvo, Guoquan Shihui yakavaka dzimba gumi nenomwe dzepakati uye dzinopfuura chiuru dzakaomeswa nechando pamberi penyika yose, pamwe neHuading Cold Chain, kufambisa zuva rinouya kuzvitoro zvetaundishipi.Zvinoenderana neprospectus, imwe yemashandisirwo makuru eIPO mari ichave yekusimudzira hunyanzvi hwekugovera nekuwedzera kukwira kumusoro kwekugadzira uye kugona.
Iine inokura franchise modhi, yekugovera ketani hwaro, uye chigadzirwa matrix chinotsigira huwandu hwayo hwezvitoro zvinoda kusvika zviuru gumi, tarisiro yeramangwana reGuoquan Shihui inogona kuchinjika kutsvagiridzo yechigadzirwa uye hunyanzvi, kutsvaga mimwe mikana yekukura mumusika uripo uye kuwedzera chokwadi kune yayo post-rondedzero. performance development.
Nguva yekutumira: Jul-15-2024