Hema Fresh akabatana neJD.com, achivhura omnichanHema Fresh, sepuratifomu itsva yeAlibaba, yagara ichikwezva vatengi nemhando yayo yekuzvishandira uye zvigadzirwa zvemhando yepamusoro. Gore rino, panguva yemutambo wekutenga weDouble Eleven, Hema Fresh yatora danho idzva nekuparura zviri pamutemo nzira yayo yemnichannel.
Kupinda kwaHema Fresh paJD.com kunomiririra hunyanzvi hutsva muhurongwa hwayo hwekuvandudza. Inomaka chitoro chekutanga cheHema pane e-commerce papuratifomu kunze kweAlibaba Group uye zvakare iri JD.com yekutanga mureza chitoro chemhando nyowani yechikafu.
Hema's official flagship store inonyanya kutengesa zvigadzirwa kubva kune yayo brand "Hema MAX," zvinosanganisira zvikamu zvakaita sekudya, michero nemiriwo, nyama nehove dzegungwa, zvigadzirwa zvemukaka nezvinwiwa, zviyo uye zvinhu zvakaomeswa, zvehutano, zvinodhaka zvine mukurumbira mudzimba nekunze, uye mhuri. zvinhu. Pakuunza, Hema inonyanya kushandisa masevhisi ekutumira uye inosimbisa kutakura kwakanaka. Muzviitiko zvakawanda, mirairo yakaiswa paHema inogona kuendeswa zuva rinotevera. Nekudaro, panguva yekukwidziridzwa kukuru nekuwedzera kuodha mavhoriyamu, nguva yekuendesa inogona kuwedzerwa. Pamusoro pechitoro chepamusoro, Hema yakavhurawo zvimwe zvitoro zvisiri pamhepo muchikamu cheJD che "One-Hour Delivery", ichivimbisa kuendesa mukati meawa 1.5 uye yemahara yekutumira maodha anopfuura 49 yuan. Kupinda kwaHema muJD.com kunopa zvimwe sarudzo dzechigadzirwa kune vashandisi veJD uye inosimudzira siyana uye mhando yezvigadzirwa papuratifomu.
Kufamba uku kweHema kunoratidza hurongwa hwayo hwekuvandudza hwekushanda kwakazara, zvikamu zvechigadzirwa zvizere, uye omnichannel yekuwedzera. Hema iri kuramba ichivandudza mafomati ebhizinesi uye zvikamu zvezvigadzirwa zvine modhi seHema Fresh, Hema X Nhengo Yezvitoro, uye Hema Mini, ukuwo ichitsvaga mimwe mikana yekubatana mumachaneli. Kunze kweJD.com, Hema yakavhura zvitoro pamapuratifomu seWeChat neDouyin, ichiwedzera nzira dzekutengesa. Hema ine chinangwa chekuvaka-inosanganisa mararamiro ehupenyu sevhisi chikuva kuti isangane nezvakasiyana zvinodiwa nevatengi.
Kudyidzana kweHema-cross-platform kwakakwevera kutarisisa kweindasitiri. Kune rimwe divi, Hema neJD.com vanokwikwidza, kunyanya mune nyowani chikafu e-commerce chikamu uko vese JD Daojia naHema Fresh vatambi vakakosha. Ukuwo, pane mukana wekushandira pamwe pakati pavo. JD.com, seyakanaka-inotariswa yega-yakashanda e-commerce chikuva muChina, ine yakasimba mushandisi base; nepo Hema, semutungamiri mukutengesa kutsva, inopa zvigadzirwa zvemhando yepamusoro uye zvigadzirwa zvega. Kudyidzana kwavo kunogona kutungamirira kune zviwanikwa kuwirirana uye kuchinjana kwemabhenefiti. Kupinda kwaHema muJD.com kunounzawo yakawanda traffic uye mari kuJD, ichivandudza chimiro chayo chemhando uye ruzivo rwemushandisi.
Kupinda kwaHema Fresh muJD.com kunomiririra shanduko yakakosha mumunda mutsva wekudya e-commerce uye kuongorora kwakakosha muindasitiri nyowani yekutengesa. Kudyidzana uku kwemuchinjika-chikuva hakungope vatengi zvimwe zvekutenga zvakawanda asi zvakare kunounza humwe hutsva kuchikamu chitsva chekutengesa chikafu. Kubudirira kweramangwana reHema Fresh kwakakodzera kutarisira.
Nguva yekutumira: Aug-19-2024