1. Meituan Grocery Plans Kuparura muHangzhou muna October
Meituan Grocery iri kuronga danho rakakura rekuwedzera.
Ruzivo rwakasarudzika kubva kuDIGITOWN inoshuma kuti Meituan Grocery yakagadzirirwa kuvhurwa muHangzhou muna Gumiguru.Parizvino, pamapuratifomu evatatu ekutora vanhu, Meituan Grocery yatanga kuhaya yekuvandudza saiti uye vashandi vekusimudzira pasi muHangzhou, vachifukidza matunhu mazhinji.Iwo anotumirwa ebasa anonyanya kuratidza "kuvhurwa kweguta kutsva, musika usina chinhu, mikana yakawanda."
Izvo zvakakosha kuti tizive kuti pakutanga, pakanga paine mishumo yeMeituan Grocery yekuronga kupinda mune mamwe maguta ekuEast China akadai seNanjing neWuxi, zvichiratidza tarisiro yekudzamisa kuvepo kwayo mumusika weEast China.
Muna Kukadzi gore rino, Meituan Grocery yakatangazve hurongwa hwayo hwakambomisikidzwa kutanga muSuzhou kubva kutanga kwegore rapfuura uye inoronga kuwedzera bhizinesi rayo nyowani e-commerce kune mamwe maguta muEast China.
Nguva pfupi yapfuura, Meituan Grocery yakabata musangano wekutengesa wainzi "Gathering Momentum for Instant Retail, Technology Empowering Win-Win."Pamusangano uyu, mukuru webhizinesi reMeituan Grocery, Zhang Jing, akataura kuti Meituan Grocery icharamba ichiwedzera tekinoroji yekusimudzira zvitoro, nechinangwa chekubatsira mabhurendi ari kusimukira zviuru zana kuti atengeserwe zvinodarika mamirioni gumi.
Musi waGunyana 12, Meituan akaburitsa tsamba yakavhurika yemukati ichizivisa denderedzwa idzva rekuvandudza tarenda uye rondedzero yekusimudzira ya2023, achisimudzira mamaneja mashanu kuva vatevedzeri vemutungamiri, kusanganisira Zhang Jing, mukuru wechikamu chegirosari.
Zviito izvi zvinoratidza pachena kuti Meituan inoisa kukosha kwakakosha pabhizimusi rayo regirosari uye ine tarisiro huru kwairi, zvichiratidza kuti nguva yakawanda nesimba zvichaiswa mukugadzira bhizinesi iri.
Kubva kutanga kwegore rino, Meituan Grocery yanga ichikura nekukurumidza.Parizvino, yatangisa mashandiro matsva muzvikamu zvemaguta echipiri senge Wuhan, Langfang, uye Suzhou, ichiramba ichiwedzera chikamu chayo chemusika muchikamu chitsva chee-commerce.
Panyaya yemhedzisiro, Meituan Grocery yakaona kuvandudzwa mune ese SKU kuverenga uye kuendesa kuzadzikiswa kushanda zvakanaka mumakore maviri apfuura.
Vashandisi venguva dzose veMeituan Grocery vaizoona kuti gore rino, pamusoro pezvigadzirwa zvitsva, chikuva chakawedzera zvakasiyana-siyana zvezuva nezuva zvinodiwa uye zvigadzirwa zvekuchengeta munhu.Dhata inoratidza kuti Meituan Grocery's SKU count yakapfuura zviuru zvitatu uye ichiri kuwedzera.
Muchikamu chitsva chezvigadzirwa chete, Meituan Grocery inozvirumbidza pamusoro pe450 yakananga vatengesi, ingangoita mazana mana ega ega ega, uye anopfuura zana edhijitari ekugadzira ecological nzvimbo, kuve nechokwadi chekupihwa kwakagadzikana kubva kwakabva.
Panyaya yekuzadzikiswa kwekutumira, Meituan Grocery yakagadziridzwa zvakanyanya gore rapfuura, ichizvigadzirazve semaminetsi makumi matatu ekukurumidza kuburitsa supermarket.Dhata repamutemo rinoratidza kuti pamusoro pe80% yeMeituan Grocery maodha anogona kuunzwa mukati memaminitsi makumi matatu, ne-on-time rates ichikwira ne40% panguva dzepamusoro.
Zvisinei, zvinonyatsozivikanwa kuti kuwana maminitsi makumi matatu kunonetsa.Kumisikidzwa kweMeituan Grocery sesupamaketi yemaminitsi makumi matatu inokurumidza kuendesa kunoda hunyanzvi hwekutakura, rinova simba reMeituan.Data inoratidza kuti muna 2021, Meituan yaive nevatasvi 5.27 miriyoni, uye muna 2022, nhamba iyi yakawedzera neinosvika miriyoni imwe kusvika 6.24 miriyoni, nepuratifomu ichiwedzera vatasvi vatsva 970,000 mugore rimwe.
Nekudaro, zviri pachena kuti Meituan Grocery ine kukwikwidza kwakasimba uye mabhenefiti mune zvese zvechigadzirwa kupa uye kuendesa.Sezvo bhizinesi richiramba richikura, Meituan Grocery ichagadzira yakatokura mikana yeiyo nyowani e-commerce indasitiri.
2. Fresh E-Commerce Inova Mutambo WeHofori
Iyo nyowani e-commerce indasitiri yakasangana nematambudziko asina kumboitika mumakore maviri apfuura.
Nekudaro, kubva pakutanga kwegore rino, neFreshippo (Hema) naDingdong Maicai vachizivisa purofiti, indasitiri inoratidzika kunge yakapinda muchikamu chitsva chebudiriro, ichiona tariro yakamirirwa kwenguva refu.
Nguva pfupi yapfuura, hofori dzakaita seAlibaba, JD.com, uye Meituan dzakatanga kuwedzera kuyedza kwavo muchikamu chitsva che-e-commerce, zvichiratidza kutanga kwemakwikwi matsva.
Pamusoro peMeituan Grocery yambotaurwa, Taobao Grocery neJD Grocery vari kutarisa nezvekukurumidza zvitoro uye kumberi-kumagumo edzimba modhi, zvichiteerana.
NezveTaobao Grocery, muna Chivabvu gore rino, Alibaba akabatanidza "TaoCaiCai" uye "TaoXianDa" kuita "Taobao Grocery."Kubva ipapo, Taobao Grocery yatanga kupa "1-awa yekuendesa kumba" uye "rinotevera-zuva rekunhonga" masevhisi ezvigadzirwa zvitsva mumaguta anopfuura mazana maviri munyika yose.
Mumwedzi iwoyo, "Taobao Grocery" yakatanga sevhisi yeawa makumi maviri nemana, ichivimbisa kukurumidza-maminetsi makumi matatu ekutumira kumba.Panguva iyoyo, mumiriri kubva kuTaobao Grocery akataura kuti Taobao Grocery yakabatana neanopfuura zviuru makumi mashanu ezvitoro zvemishonga, kusanganisira Dingdang Kuaiyao, LaoBaiXing, YiFeng, uye QuanYuanTang, kusangana nemishonga yemazuva ese yevatengi.
Zvakare muna Chivabvu, Alibaba yakabatanidza yayo Tmall Supermarket, TaoCaiCai, TaoXianDa, uye mabhizinesi matsva echikafu kuti agadzire "Supermarket Bhizinesi Rekuvandudza Center" mukati mechikamu chezvitoro chemuno.
Aya mafambiro naAlibaba anoratidza kuti nyowani e-commerce bhizinesi dhizaini iri kudzika.
Kudivi reJD Grocery, kambani iri kubheja pane inowanzo tariswa yekumberi-yekupedzisira modhi yekuchengetera.Muna Chikumi gore rino, JD.com yakamisa Dhipatimendi rayo reInnovation Retail uye yakabatanidza mabhizinesi seSeven Fresh uye Jingxi Pinpin kuita yakazvimirira bhizinesi unit, ichifambisira mberi marongero ayo ekutengesa kunze kwenyika uye kuongorora mhando dzemhando.
Nguva yekutumira: Jul-04-2024