Iyo yakawandisa Rumoore Chinese Tea Inonwa Brand Mixue Ice Guta Rinoiswa kuHong Kong gore rinouya, neyekutanga chitoro kuvhura muMong Kok. Izvi zvinotevera mamwe echina cheni yekudyara Mixue Ice City's yekutanga Hong Kong Outlet iri pane Nathan Road, Mong KOK, muBhangi Center Plaza, pedyo neTrr Mong KOK chiteshi E2 kubuda. Chitoro parizvino chiri kuzivisa, nezviratidzo zvekuzivisa "Hong Kong yekutanga chitoro ichikuvhura munguva pfupi" uye ine zvigadzirwa zvavo siginecha se "Ice the Nyowani Mvura" uye "Nyowani ice cream."
Unganidza Ice City, keteni chando kutarisa pane ice cream uye tii zvinwiwa zvinwiwa, zvinwiwa zvakadzika-zviyero zvemisika ine bhajeti-ine hushamwari. Zvigadzirwa zvaro zvinotengwa pazasi pegumi rbm, kusanganisira 3 RMB Ice cream, 4 Rmb Lemon mvura, uye mukaka weti pasi pegumi.
Pakutanga, mishumo yakaratidza kuti Inosanganisa Ice Guta kuronga kuHong Kong gore rinouya, kusimudza anenge bhiriyoni imwe yebhiriyoni (anenge mabhiriyoni manomwe). Bank of America, Goldman Sachs, uye UBS Aijoin Sponsors yeMusanganiswa Ice Ice Guta. Iyo kambani yaive yatanga kuronga kunyora pane shenzhen stock exchange asi yakazotevera maitiro. Muna 2020 uye 2021, Revhisi yeIce yeCity yeguta yakakurira ne82% uye 121% gore-pagore, zvichiteerana. Sezvo pakupera kwaMbch gore rapfuura, iyo kambani yaive ne2,276 zvitoro.
Mixue Ice Guta's A-Govana rondedzero application yakagamuchirwa pakutanga uye iyo pritpectus yayo yave pachena. Iyo kambani inoronga kunyora pane shenzhen stock's main bhodhi uye inogona kuve iyo "National Chain inwiwa tei yekutanga stock." Zvinoenderana neiyo prospectus, gf kuchengetedzwa ndiko kutungamira underwriter yemisangano yeCog's Ice City rondedzero.
Iyo prospectus inoratidza kuti huwandu hwemunivhesiti weCoune World Work Pakupera kwaMarch 2022, kambani iyi yaive neyezvitoro zve2000, zvikaita cheni yakakura kwazvo muChina yakagadzirwa neChina-kune-kurongeka tei indasitiri inwiwa. Neturu yayo network inoputika matunhu makumi matatu nematatu, matunhu ekuzvimiririra muChina, pamwe nenyika dzakadai seVietnam neIndonesia neIndonesia neIndonesia neIndonesia neIndonesia neIndonesia.
Mumakore achangopfuura, mutsindo weCogment weCogment weCity uye kucherechedzwa zvakawedzera, uye nekudzokorora nguva dzose kune zvipiriso zvavo zvinwiwa, bhizinesi rekambani rakakurumidza. Iyo prospectus inoratidza kuti nhamba yezvitoro zveFranchise uye kutengesa imwe chete-chitoro kwave kuri kukura, kuve zvinhu zvikuru mumhando yekambani yekukura kwekambani.
Guta reCoin Remix rakatanga "Kutsvaga uye kugadzirwa, nekuchengetera uye zvinhu, uye manejimendi ekushanda" Inomhanya Tea Inwiwa Cache "Inosanganisa Ice Guta," iyo kofi kaini "rombo rakanaka kofi," uye ice cream ketani "Jilatu
Iyo kambani inoomerera kune chinangwa charo ye "kurega munhu wese ari munyika yakanyanya kunaka, inokwanisika zvinonaka" nemutengo wepakati wechigadzirwa we6-8. Iyi mitengo yemitengo inokwezva vatengi kuti vawedzere mari yavo yekutenga uye inotsigira nekukurumidza kuwedzera mune mamwe maguta akaderera-toni
Kubva 2021, sehupfumi hwenyika hwakaoma uye hwenyika hwakawedzera uye hwakawedzera kuwanda, husanganiswa ice guta rave kufadza mari yekukura nekuda kwe "mhando yepamusoro" inokwanisika ". Kubudirira uku kunoratidza zvese zvinoshanda zve "yakaderera-margin, yakakwirira-huwandu" mitengo yechokwadi uye maitiro ekuwedzera kudiwa.
Uyezve, kambani inoramba ichitsvaga zvaunofarira vatengi, kuramba uchiunza zvigadzirwa zvitsva zvinoenderana nekuzivikanwa kukuru. Nekubatanidza sumo yekuchinjana uye inobatsira, inogadzirisa chimiro chayo chechigadzirwa kuti iwane zvinobudirira mari muhomwe. Maererano neVakatarisana neComputpe's Pubt Fundutso kugovana mari yaingove anenge 1.845 bhiriyoni RMB muna 2021, a 106.05% kuwedzera kwegore rapfuura. Iyo kambani yakurudzira zvigadzirwa zvakakurumbira seMashiripiti Ice Cream
Iyo yetarisiro zvakare inosimbisa Ice yeCounti yeCource yeChinesiti yeketani, kusanganisira zvigadziko zvekuzvidzivirira, zvakagadzirwa zvekugadzira mafekitori, uye midziyo yekuchengetera nzvimbo munzvimbo dzakasiyana siyana. Iyi seti inovimbisa kuchengetedzeka kwezvinhu zvekudya zvekudya zvichiramba uchiita mutengo wakaderera uye uchitsigira zvakanakira kambani zvakanaka.
Mukugadzira, kambani yakamisa mafekitori muKeles Staw Focts Kugadzira nzvimbo nzvimbo kuti uderedze kurasikirwa kwekufambisa uye mari yekuchengetera, nekuvandudza kukurumidza kwekumhanya, uye chengetedza kunaka uye kukurumidza. Muzvizhinji, kubva munaKurume 2022, kambani yakanga yamisa zvigadziko zvekutambudzika nemaproyi maviri uye akavaka nzvimbo yemasangano epasi rose, achishandisa zvakanaka uye kuderedza nguva dzekutakura.
Pamusoro pezvo, Guta reCounivhesiti rakavhiya
Iyo kambani yakagadzira yakasimba yekushambadzira matrix matrix, ichishandisa zvese zviri pamhepo uye nzira dzepamhepo. Iyo yakagadzira iyo Inosanganisa Ice City theme rwiyo uye "Snow King" IP, achiva anofarira pakati pevatengi. "Vhidhiyo yechando" mavhidhiyo akawana mari inopfuura mabhiriyoni 1, uye rwiyo rwemusoro runopera mabhiriyoni mana emabhiriyoni. Zhizha rino, Hashtag "Hunivhesiti Ice Guta rakarukwa" rakakwira rondedzero yekutsvaga yeWeibo. Kuedza kwekambani kwekambani kwakawedzera zvakanyanya kuwanda kweiyo branding pesvedzero, ine huwandu hwevateveri vanenge makumi matatu emamiriyoni eChat, Douyin, kuishou, uye weibo mapuratifomu.
Maererano neIMIA Kukurukurirana, China yakagadzirwa-kune-kurongeka Tea Inwiwa Mb Gumi Kubva muna 2016 kusvika 2016 $ Iyo musika inotarisirwa kuenderera mberi nekuwedzera kusvika ku374.9 Bhirioni RMB ne 2025. Iyo nyowani yekofi uye ice cream maindasitiri zvakare ane yakakura kukura kugona.
Kutumira Nguva: Aug-16-2024