Musi wa26 Gunyana 2022, Shanghai Ziyan Food Co., Ltd. (stock code: 603057) yakabudirira kunyorwa pabhodhi guru reShanghai Stock Exchange.Chiitiko ichi chakaratidza kupinda kweZiyan Chikafu, mhando inotungamira muchikamu chehuku dzakabikwa, mumusika wemasheya, ichigadzira mamiriro matsva emakwikwi padivi pehofori nhatu dzezvigadzirwa zvedhadha.Ziyan Chikafu chave mutambi wechina akakosha muindasitiri yechikafu yakabikwa uye wekutanga mumarinate side dish chikamu, achigadzira "mbiru ina" ine simba mumusika.
Mwedzi wapera, Ziyan Chikafu yakaburitsa 2023 semi-pagore mushumo, ichirekodha mari ye1.743 bhiriyoni yuan, kuwedzera kwe6.48% gore-pagore, uye purofiti ye180 miriyoni yuan, kuwedzera kukuru kwe55.11% gore-mberi. -gore.Iye zvino, gore rimwe chete mushure mekunyorwa kwayo, iyi mhando yemakore makumi matatu nemana inoramba ichiratidza kusimba kwakasimba.
Zvinoenderana nechisumo chepamutemo cheiyo brand, Ziyan Chikafu chakabva kuSichuan, chakagadzirwa muJiangsu, uye chakawedzera nyika.Muna 2000, Ziyan Chikafu chakapinda mumusika weShanghai, uye gore rakatevera, huwandu hwezvitoro hwakapfuura mazana mashanu, zvichifukidza matunhu eJiangsu, Zhejiang, neShanghai.Muna 2003, Ziyan akawedzera mumusika wepakati peChina, achiramba achivandudza mhando.Pakazosvika 2008, huwandu hwezvitoro zveZiyan Chikafu hwakapfuura 1,000, kuwana kuzere kutonhora kwekugoverwa kwezvigadzirwa zvayo.Muna 2014, Ziyan Baiwei Chicken akavhurirwa franchising, achikurumidza kuwedzera huwandu hwezvitoro.Parizvino, Ziyan Chikafu ine zvitoro zvinopfuura zviuru zvitanhatu nemazana zana pasi pechiratidzo che "Ziyan Baiwei Chicken", chinofukidza maguta anopfuura mazana maviri mumatunhu anopfuura makumi maviri, matunhu anozvitonga, nemanisiparati munyika yese, ichisimbisa chinzvimbo chayo sechinhu chinotungamira mumusika weChina marinated side dish.
Yakarurama Positioning kubva Kutanga: Kupinda Yakagadzikana uye Yepamusoro-Unhu Chikamu
Sechikamu chakakurumbira muChinese cuisine, kuravira kwekudya kwemarinated kunoita kuti zvisadzivisike kune vazhinji vatengi.Parizvino, chikafu chemarinated chinonyanya kugoverwa mu "side dish" marinated food uye "snack" chikafu chemarinated.Iyo yekutanga inomisikidzwa sendiro inotonhora yekudya kukuru, nepo iyo yekupedzisira inoshanda sechikafu chekuzorora.
Zvichienzaniswa ne "snack" chikafu chemarinated, "side dish" chikafu chemarinated chinoratidza humwe hutano hune zvitatu zvakakosha.Chekutanga, inonyanya kukosha kune vatengi, sezvo kudiwa kwe "side dish" chikafu chemarinated chakakwira uye chinowanzoitika panguva dzemazuva ese emhuri mabiko uye kudya kwemanheru.Chechipiri, inoshandiswa mune zvimwe zviitiko, zvinosanganisira kuungana kwemhuri, kudya kunze, pakati pehusiku, uye zvakakosha zvekufamba.Chechitatu, inokwezva kuhuwandu hwevanhu, kusanganisira varume, vakadzi, vana, uye vakuru.
Chipinganidzo chekupinda chechikamu che "side dish" marinated chikafu chakakwira kupfuura icho che "snack" chikafu chemarinated.Izvo zvakanyanya zvinodikanwa zvehunyanzvi, kuravira, kutsva, uye kugona cheni yekugovera inovimbisa kugadzikana kwemhando yechigadzirwa, kuwana kuvimba kwevatengi.
Ziyan Baiwei Chicken akacherechedza uyu mukana wakakosha wemusika kubva pakutanga, achizvimisa muchikamu che "padivi dhishi" chekudya chemarinated.Iyi strategic positioning inotarisana nemakwikwi mashoma uye inopa mukana mukuru.Muhafu yekutanga yegore rino, Ziyan akaenderera mberi nekuvandudza uye kupfumisa mutsara wechigadzirwa.Pamusoro pekusimudzira ndiro dzakabikwa dzakabikwa seFuqi Feipian, Baiwei Chicken, Vine Pepper Chicken, uye Ziyan Goose, kambani iyi yakatangawo madhishi matsva anotonhora akadai Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, uye Bowl Chicken Dices, kugara tichiwana mukurumbira wakanaka.Kufarirwa kwemusika mukuru kunoratidzawo kugona kukuru kwe "side dish" musika wekudya kwekudya.
Kutarisira kuMusika Zvinodiwa: Zvitsva Zvigadzirwa seMainstay, Pre-Packaged Zvigadzirwa semubatsiri
Sezvo maitiro evatengi achichinja, pane kuwedzera kukoshesa mukurumbira wemhando, mhando, uye nyore kwechigadzirwa.Ziyan Baiwei Chicken, inozivikanwa nechikafu chayo cheLeshan-chikafu chakabikwa kubva kuSichuan, inoramba ichibatanidza izvo zvechinyakare ndiro kubva kunzvimbo dzakasiyana siyana, kusanganisa zvinonaka kubva kuSichuan, Guangdong, uye Hunan.Iyo kambani inotarisa pahunyanzvi uye mhando yekugadzira madhishi emhando yepamusoro.
Achiziva kuti vechidiki vanofarira chikafu chinokurumidza uye chiri nyore kugadzira, Ziyan akashingairira kupinda mumusika wezvokudya zvakabikwa kare.Ichishandisa simba rayo mukuvandudza chigadzirwa, kutonga kwemhando, manejimendi ekutengesa, nzira dzekutengesa, uye manejimendi eruzivo, Ziyan ine yayo yakazvimirira R&D timu uye yepakati fekitori.Izvi zvinopa mukana wakakosha pamusoro pemhando dziri kusimukira mumusika wezvekudya zvakabikwa kare.Zvigadzirwa zvakaita seZiyan Kung Pao Chicken, Boiled Pork Slices, Handmade Chicken Fillets, uye Peppery Pork Belly Chicken zvinonaka, zvakagadzirwa nemishonga chaiyo, uye kusimbisa hutano uye kudya kunovaka muviri, kuva ndiro dzakakurumbira dzekudya kwemhuri uye kudya kwemafaro.
Kuenderana nezvido zvemusika, inotungamira dhishi yekudya marinated makambani echikafu ane mukana chaiwo.Parizvino, Ziyan Chikafu yakagadzira mutsara wekugadzira weanopfuura zana emhando dzezvikafu zvakabikwa, kunyanya zvigadzirwa zvitsva, zvinowedzerwa nezvinhu zvakafanorongedzwa.Iine yakazara yemhando yekudzora sisitimu mukati meindastiri cheni, Ziyan anoshandisa akangwara ekupa cheni kuti ape emhando yepamusoro sarudzo dzechigadzirwa uye kupa simba kusimudzira kwemabhizinesi madiki uye epakati nepakati.
Kumbundira Digital Shanduko: Paving New Paths for Industry Development
Indasitiri yechikafu yapinda munguva yekuvandudza kwedhijitari mukati meiyo shanduko yedhijitari.Ichishandisa mutsara wayo wakawanda wechigadzirwa, dhizaini yekutonga, uye mabhenefiti ezvivakwa, Ziyan Chikafu yakamisa yakamisikidzwa manejimendi sisitimu kuti ive nechokwadi chekudya kubva pakutenga zvinhu zvakasvibirira uye kuteedzera, kugadzirwa kwemaitiro ekugadzirisa, yakakosha njodzi yekudzora, kuongororwa kwechigadzirwa, kune inotonhora kugovera.
Pamusoro pezvo, Ziyan Chikafu inoshingairira kusimudzira kugadzirwa kwedhijitari uye nehungwaru nekuunza akangwara hombe data sevhisi mapuratifomu uye akawanda emazuva ano emagetsi ekutonga ruzivo masisitimu.Izvi zvakakonzera kugadzirwa kweanoshanda keteni system uye yakazara nehungwaru manejimendi kuburikidza nerogistics uye warehousing system yekubatanidza.Mhedzisiro yacho ndeyekushanda kwakanyatso shanda mumatanho ese, kusimudzira indasitiri yekudya yakabikwa mune imwe nzira itsva yehungwaru, kushanda nesimba, uye kuvimba, nekudaro ichiwedzera chikamu chayo chemusika.
Dual-Channel Operation uye Cross-Industry Cooperation: Bvisa Makwikwi Akanakira uye Akagovaniswa Zviroto Zvemabhizinesi.
Branding, mhando, hunyanzvi, uye kusimudzira ndiwo mafambiro emangwana eiyo marinated chikafu indasitiri.Kubva pakavhurwa franchising muna 2014, Ziyan Baiwei Chicken yakakurumidza kukura, iko zvino ichizvikudza pamusoro pezvitoro zviuru zvitanhatu nemazana zana munyika yose.Neanoda kusvika makore gumi echiitiko chekushanda kwemhando, Ziyan Chikafu chinoenderera mberi nekuvandudza nekusimudzira.Kurudziro yerudzi rwayo, mutsara wechigadzirwa chakakura, uye vimbiso yemhando inopa yakakosha yemakwikwi muindasitiri yechikafu.
Ziyan ane hunyanzvi hwekutora franchise, achipa rutsigiro rwakakwana kune vatsva mafranchise, kunyangwe avo vasina ruzivo.Izvi zvinosanganisira kuongororwa kwesaiti uye dhizaini, kudzidziswa kwevashandi, nzira dzekushambadzira, zviitiko zvekusimudzira, gwara rekushanda, mashandiro akabatana, kudzidziswa kwehungwaru, uye kuongororwa kwebhizinesi, kusimudzira chiono chebhizimusi chakagovaniswa nechikwata.
Kune zvitoro zvisiri pamhepo, Ziyan Chikafu chinoshanda akawanda mafekitori akamisikidzwa munyika yese, ichiona kutonhora kwekutakura zvigadzirwa kuzvitoro, kuvimbisa kuravira uye kuchengetedzeka.Iyo kambani zvakare inonyatso maneja hutano hwevashandi, hutsanana zviyero, maitiro ekugadzirisa chikafu, kutenga, kuchengetedza, kugadzira, midziyo yekuuraya hutachiona, uye hutsanana kwezvakatipoteredza.Zvekuita zvepamhepo, Ziyan anoshandisa mapuratifomu makuru ekutumira, mini-zvirongwa, uye nharaunda traffic mhinduro kusimudzira kushandiswa kuburikidza neaviri kunze kwenyika uye online nzira.
Nguva pfupi yadarika, Ziyan Chikafu yakaratidzawo mukana wayo mukudyidzana kwemhando yeindasitiri, ichiwedzera kusvika kwayo kwekushambadzira uye kukwezva vangangove vatengi ichizadzisa mabasa emagariro.Semuyenzaniso, musi waKurume 8, Zuva reVakadzi, Ziyan Baiwei Kuku akabatana naFenghua kutepfenyura, achibatanidza madhishi akabikwa seHove Yakabikwa uye Peppery Crisp Nguruve ine zvigadzirwa zveFenghua, zvichikonzera kupenga kwekutenga.Muna Chikunguru, Ziyan Baiwei Chicken zvakare akabatana nevechidiki basketball show "Dunk Youth" Season 3, vachikurudzira uye vachipupurira kukura kwezviroto zvevatambi vechidiki basketball.
Neanopfuura makore makumi matatu ekuedza kwakazvipira uye zvizvarwa zvitatu zvenhaka, sekambani yakanyorwa pachena mune yedivi dish yakabikwa chikafu indasitiri, Ziyan Chikafu chinoratidza kutenda nekuda kweruzhinji kuvimba uye kucherechedzwa kwemhando yechigadzirwa uye kukosha kwemhando.Kufambira mberi, Ziyan acharamba achiomerera kune chinangwa chayo chepakutanga, achitsigira musimboti we "zvakanaka zvinongedzo + zvakanaka hunyanzvi = zvigadzirwa zvakanaka," uku uchienderera mberi nekuongorora kutsva kwekusimudzira indasitiri yezvekudya uye kugadzira yakachengeteka, yemhando yepamusoro, uye inogutsa. zvevatengi
Nguva yekutumira: Jul-04-2024