Houcheng, 59, inoda mukana wekuratidza kugona kweshori kuna hema kuna homa qiangdong, zhang yang, uye jack ma.
Nguva pfupi yadarika, Hema isingatarisirwi kwekutarisirwa kweHong Kong Ipo akawedzera imwe chill kune imwe turu kuenda kumusika weimba. Mumakore achangopfuura, musika wekubvisa Supermarket mugore rave pasi pegore, nenhau dzevasiri dzidziso, kuvharwa kwechitoro, uye kurasikirwa kunogara kune fungidziro yekuti vatengi vevatengi havana mari yekushandisa. Vamwe vanotoita kuti varidzi vechitoromarket vakaramba vachipfuura magonhi avo vari kuita izvi nekuda kwerudo.
Nekudaro, zvitoro zvemarakatwa munharaunda zvakawana kuti mabhenji ezvitoro zvematanho ezvekunze seAldi, Sam's Club, uye Costco achiri kuvhura zvitoro zvitsva. Semuenzaniso, Aldi akavhura zvigaro zvinopfuura makumi mashanu muShanghai ega mumakore mana chete kubva pakupinda China. Saizvozvo, kirabhu yaSam iri kukurudzira kuronga kwayo kuvhura makore 6-7 Zvitoro zvitsva gore regai, kupinda maguta eKunshan, Dongguan, Jinan, Wenzhou, naJinjiang.
Kuwedzera kunoshanda kwemasupamaketi ekunze mumisika yeChinese yeChinese inosiyanisa zvakapusa neyekuenderera mberi kwekuchengetedza mashekere emapepa emunharaunda. Zvakanyorwa zvemunharaunda zveMustmarket seBBK, Yonghui, Lianhua, Wumart, Cr Vanguard, Renrenle, Jiajia Yuu, naZhongbai. Nekudaro, kutarisa magariro epasi rose, matsva emhando dzakakodzera nzvimbo dzekushandisa dzeChinese dzinoshaikwa, neHema ari mumwe wevashoma kunze.
Kusiyana neWalmart, Carrefour, Carrefour, Colit's Club, CLIKO, HEMA'S'S AND YAKABUDA KWEMAKARA "MUFANANIDZO WEMAHARA. Mushure mezvose, Walmart, iyo yakadzika midzi mumusika weCustomer kwemakore anopfuura makore makumi maviri, uye Aldi, iyo ichangobva kupinda muChinese Market, zvese zvinotumirwa "sekutarisisa kwemangwana kwenguva yemberi.
01 Nei Hema achikosheswa pamadhora mazana maviri emadhora?
Kubva pakumisikidza rondedzero nguva yekunyora munaSeptember, Hema akapfuurira kuzvitoro zvakavhurika zvine hukasha uye itsamende gadziriro yechigadzirwa chayo chechigadzirwa cheketani. Rondedzero yaHema inofungidzirwa nechido, asi zvinoenderana nezvinowanikwa zvakasiyana siyana, kuumbwa kunogona kuve nekuda kwekutarisisa kwayo kudonha kwekutarisira. Kukurukurirana kwekutanga kwaAlibaba kune vangangoita mari vanofungidzirwa kukosha kwemadhora mazana mana emadhora, nepo Alibaba's Ipo kuikoshesa chinangwa cheHema aive madhora zviuru gumi zvemadhora.
Iko kukosha chaiko kweHema hachisi chinhu pano, asi iyo yekumba yekuendesa imba yakakodzera kutarisisa kwemunhu wese. Nharembozha Stores anotenda Hema ikozvino akafanana neiyo musanganiswa weMetuan, Dada, uye kirabhu yaSam. Mune mamwe mazwi, Hema anokosha kwazvo zvinhu zvisingaite makumi matatu nematanhatu ekuzvitakura asi chigadzirwa system uye yemhando yedata kuseri kwemusha wayo wekutumira kwekutumira.
Iyo yekumberi-yekupedzisira zvigadzirwa
Hema asingangove neyako yekuzvimiririra app asi zvakare official florship yezvitoro paTaobao, tmaall, allipey, uye ele.me, ese chikamu cheAlibaba Ecosystem. Pamusoro pezvo, ine rutsigiro rwechiitiko kubva paapps kunge xiaohongshu and amap, kufukidza yakawanda yakakwirira-frequency consenarios.
Kutenda nekuvapo kwawo pane akawanda emapurogiramu akasiyana, Hema anonakidzwa traffic traffic uye data zvakaringana zvinobuda chero mutengesi chero musangano, kusanganisira walmart, metro, uye Costco. Semuenzaniso, taobao uye allipey imwe neimwe ine anopfuura mamirioni mazana masere emwedzi anoshanda (Mau), nepo.Me.Me anopfuura makumi manomwe emamiriyoni.
Kubva muna Kurume 2022, Hema's app yaive nemamiriyoni anopfuura mamirioni 27. Kuenzaniswa neClub's Club, Costco, uye Yonghui, iyo ichiri kuda kushandura mashanyi kune vashandisi vekushandisa
Hema haasi kungowanza mumigwagwa asiwo akapfuma mu data. Iyo ine mukana wekusakura huwandu hwechigadzirwa chekutanga data uye data yekuputa kubva kuTaobao data yekuongorora kubva kuXiaohongshu uye Weibo
Vakashongedzwa neiyi data, Hema anogona kunyatsonzwisisa kugona kwekutevedzera kwenharaunda yega yega. Iyi mukana we data inopa hema kuvimba nekubhadhara mashopu mune matunhu emhando idzo kuRenda kakawanda kupfuura mutengo wemusika.
Kuwedzera kune traffic uye data zvakanakira, Hema zvakare anozvirumbidza kwazvo mushandisi akashanda. Parizvino, Hema ane vashandisi vanopfuura mamirioni makumi matanhatu vakanyoreswa, uye vane mamirioni 27 menyu, kushandira mushandisi vanopfuura mapuratifomu akakurumbira kunge XiaoHongshu naBilibli.
Kana traffic uye data ndeyeHEMA yaHema, iyo tekinoroji iri kumashure kweiyi mhando inotonyanya kukosha. Muna 2019, Hema akaunza rex yayo rex retail inoshanda, iyo inogona kuonekwa seyakabatanidzwa musangano weiyo hema modhi, yekuvhara chitoro mashandiro, nhengo dzechero, logistics, uye kupa ketani zviwanikwa.
Ruzivo rwevatengi rwaHema, kusanganisira chigadzirwa mhando, kutumira nguva yekuendesa, uye mushure-yekutengesa basa, inowanzorumbidzwa, chikamu chekutenda kune rex system. Sekureva kwekutsvagisisa nemapepa ezvekuita, zvitoro zveGreat Kuti usangane ne30-60 Mine Mate
Kuti urambe uchibudirira uku, kuverenga-nguva-nguva yekuverenga, kudzokorora masisitimu ekugadzira uye kuyamadza zvinhu zvakawandisa, zvakafanana neaya anowanikwa muMeituan, Dada, uye Dmall.
Zvitoro zvengarava zvinotenda kuti mune yekutengesa imba yekutumira, kunze kwe traffic, data, uye algorithms, kugona kusarudza kwevatengesi kwakakosha. Zvitoro zvakasiyana zvinokonzeresa kune dzakasiyana siyana vatengi, uye nguva yemutengi inoda kusiyana nedunhu. Naizvozvo, kunyangwe mutengesi wekutengesa mutengesi anogona kutsigira Dynamic Chigadzirwa kusarudzwa ndiyo kiyi chikumbaridzo cheSupamaketi inomirira kukunda kumba.
Kusarudzwa uye kupa cheni
Kirabhu yaSam uye Costco yakapedza mararamiro ekugona kwavo kusarudza, uye Hema ave achinatsa kwamakore manomwe. Hema anodzingirira system yemutengi yakafanana neClub's Club's Club's Club's Club's Colit Command Commutten Deathy kumashure, kubva pane zvakagadzirwa zvekugadzira, zvichigadzira nyaya dzakasiyana dzechigadzirwa dzechigadzirwa.
Hema anotanga anoratidza nzvimbo dzekutarisa dzechimwe chinhu chimwe nechimwe chinofananidza, uye inosarudza iyo yepamusoro mhando zvigadzirwa zvemhando yepamusoro uye fekitori yakakodzera yeOem. Hema anopa mafekitori aine maitiro akajairwa, marongero ekugadzira, uye zvinyorwa zvinyoronga, kuita zvigadzirwa zvinosangana nezvirevo zvakataurwa. Mushure mekugadzirwa, zvigadzirwa zvinoongororwa zvemukati, kutengesa kwemotokari, uye mhinduro isati yagoverwa kune zvitoro munyika yose.
Pakutanga, Hema akatambura nekukwira zvakananga
Kuenzaniswa neClub's Club's Worky Kuwana Mhedzisiro, Hema "Musha weSema" Kutanga Kunogadzira ngetani dzakasimba dzemunzvimbo, kupa zvakakoshesa mutengo uye mutsauko.
Tekinoroji uye kushanda zvakanaka
Hema rex rex retail inoshanda system inobatanidza akawanda masisitimu, kusanganisira chitoro mashandiro, nhengo, logistics, uye kupa take midziyo, kuisazve kugona kwako. Semuenzaniso, panguva yekukurudzirwa kukuru, zvitoro zvikuru zvaHema zvinogona kubata pamusoro pemirairo yezuva nezuva, ine maawa epamusoro anopfuura mazana maviri nemazana mashanu emaawa paawa. Kusangana ne30-60 Mine Mate Staration inoda kugadzirira chaiko-nguva yekutarisira
Kumba Dzepota Metric
Zvitoro zvaHema 138 zvinoshanda seyunivhesiti yekusanganiswa-zvitoro zvekuchengetera, zvinopa zviuru mazana matanhatu -,000-8,000 Skus pachitoro, ne1Angel-lear-leged-brady-bradisa 20% yehuwandu. Vatengi mukati me3-kilometer radius vanogona kunakidzwa makumi matatu-maminetsi ekutakura kusununguka. Zvitoro zvemhando yepamusoro, mashandiro emakore anopfuura 1,5, avhareji 1,200 zuva nezuva zvidhori, nekutengesa online zvinopa anopfuura 60% yehuwandu hwemari. Iyo avhareji yekuraira inokonzeresa 100 RMB, ine mari yemazuva ese inopfuura 800,000 RMB, ichizadzisa kugona kwekutengesa katatu katatu zvevatariri vechinyakare.
02 Nei hema anokwikwidza chete mumeso aWalmart?
Walmart China's President naCeo, zhu xiaojing, vakataura mukati kuti Hema ndiye chete anokwikwidza kune kirabhu's Club muChina. Panyaya yekuzvitakura mumuviri, Hema eLema anokanda shure kirabhu yeSam, ayo ave kushanda kwemakore anopfuura makumi mana aine zvitoro zvinopfuura mazana masere epasi rose, kusanganisira anopfuura makumi mana eChina. Hema, aine zvitoro makumi matatu nemakumi matatu nemakumi matatu nenomwe, kusanganisira 9 hema x nhengo dzezvitoro, inoratidzika kunge diki mukuenzanisa.
Nekudaro, mukutumira kumba, musana pakati pekirabhu yaSam uye hema haina kukosha. Kirabhu yaSam yakabuda mukutumira kumba muna 2010, makore mana mushure mekupinda muChina, asi nekuda kwematare emutengi mari, basa racho rakanyarara ruregerero mushure memwedzi mishoma. Kubva ipapo, kirabhu yaSam yakaramba ichibva yashanduka mwero wayo wekutumira imba.
Muna 2017, ichiverengera chitoro charo chemuchengeti uye yekumberi network (gore mauto), Club's Club yakatanga ku "Express Service" muShenzhen Parizvino, kirabhu yeSam inoshanda network yekuchengetera makore
Sam's Club's Bhizinesi Muenzaniso, Kubatanidza Zvitoro Zvikuru Zvekuzvitakura, Kunopindirana Kunokurumidza Kuita: Kupfuura Zvinyorwa zvezuva nezuva Zvezvera zvezuva nezuva uye kukosha kwepakati. Iyi position positions Sam's kirabhu semutungamiri ari muindasitiri.
03 Yonghui Kuzeza Kutengesa kuJD
Kunyangwe vonghui asina kubata pfungwa yevatongi veWalmart, kuedza kwayo kunoita pamusha kunoparadza vezera rayo, vachiita muenzaniso unokosha.
Kumiririra zvakapfuura zvechinyakare zvechinyakare mapopoma Kufanana nehuremu hwekunze hofori, vonghi dzakaburitsa puraticed online online pamhepo, kuve mutungamiri pakati pemabhizimwi emunharaunda.
Pasinei nematambudziko akawanda uye kukanganisa uye kukanganisa, onghui ikaita mutungamiri wezvemitengo wepamhepo mukutumira kumba, aine anopfuura 940 e-Commerce warehouse uye negore rekutakura imba yekutakura mari inopfuura 10 bhiriyoni gumi.
E-commerce warehouses uye mari
Kubva muna Nyamavhuvhu 202, Yonghui Anoshanda 940 E-Commerce Warehouse Pakati pavo, anopfuura zana akakura madhiri makuru e800-1000 mativi metres.
Muhafu yekutanga ye2023, Yonghui's Online Bhizinesi Revenue Revenue Revenue Yonghi Yayo yechitatu-party chikuva yebasa rekutakura Bhizinesi rinofukidza 922 zvitoro zveGODA
Pasinei nekubudirira kwayo, yondhui inoshayiwa dhata yemutengi yeAlibaba's Ecosystem yeAlibaba Zvakangodaro, ine hukama hwakajeka neJD Daojia uye meituan kuti uwane anopfuura mabhiriyoni gumi emabhiriyoni mukutengesa na2020.
Rwendo rwaWonghui Mukumusoro Kwemba Rakatanga muna Chivabvu 2013 neyekuvhura kwe "hafu yedenga" yekutengesa pawebhusaiti yayo, pakutanga isimbe ku fuZuzhou uye kupa mapakeji echipfu. Uku kuedza kwekutanga kwakundikana nekuda kwehurombo hwevashandisi ruzivo uye hushoma hwekutumira sarudzo.
Muna Ndira 2014, Yonghui yakatanga iyo "Yonghui weidian app" ye online kuraira uye offline pickup, pakutanga inowanikwa muzvitoro zvisere muFuzhou. Muna 2015, yanghui life app, "inopa huwandu hwakawanda hwekuwanda-hwakawanda hwekupedzisira uye nekukurumidza-fambiro-fambiro-midziyo uye nekukurumidza kutumira masevhisi, kuzadzikiswa naJD Daojia.
Muna 2018, vonghui vakagamuchira mari kubva kuJD neTencent, vachiumba kudyidzana kwakadzama mumigwagwa, kushambadzira, mubhadharo, uye logistics. Muna May 2018, Yonghui yakatanga iyo yekutanga "Satellite Warehouse" muFuzhou, Kupa Mine-Mine Maminitsi Mukati me3-kilometer radius.
Muna 2018, kudzokorora kwemukati kwaVonghi kwakakamura bhizinesi rayo rekugadzira Pasinei nekutengesa kwekutanga, kutengesa kwaYongi kwakakura zvakanyanya, kusvika pamabhiriyoni emabhiriyoni 7.3 muna 2017, 16,8 bhiriyoni RMB muna 2018, uye 35.1 bhirion rmb muna1909.
Pakazosvika 2020, kutengesa kwaMongii kwakasvika ku100 Muna 2021, kutengesa kwepamhepo kwakasvika pamabhayili pamakore gumi nematatu kusvika pamakumi maviri nemashanu. Muna 2022, kutengesa kwepamhepo kwakakura kusvika 15.936 Bhirioni RMB, a 21.37% kuwedzera, neavhareji yemirairo yezuva nezuva yezuva nezuva.
Pasinei nekuita uku, vonghui vakatarisana nekurasikirwa kwakakura nekuda kwekurasikirwa kwakanyanya mumamiriro ekurwadzika uye kukanganiswa kwechiitiko che 3.944 bhiriyoni rbm muna 2021 uye 2.763 bhiriyoni rbn muna 2022.
Mhedziso
Kunyangwe Yanghui anotarisana nematambudziko mazhinji kupfuura Hema nekirabhu yaSamu, kushanda kwayo mukutumira kumba kwakachengetedza tsoka mumusika. Sechirwere chekutengesa chinoramba chichienderera kukura, vonghui ine mukana wekubatsirwa neichi maitiro. New CEO LI Songfeng yave yatowana KPI yake yekutanga, kutendeuka Yonghui's 2023 h1 kurasikirwa mumubhadharo.
SaHema Ceo Hou Yi, aimbova jd Executive Li Songfeng zvinangwa zvekutungamira Hou yi inogona kuratidza mutongo wake weChina rejaneti maitiro, uye LiwSfeng inogona kuratidza mukana webasa remunharaunda emunharaunda mune post-dengic ara.
Kutumira Nguva: Jul-04-2024