01 Kudya Kusati Kwakarongedzerwa: Kusimuka Kamwe Kukurumbira
Nguva pfupi yadarika, nyaya yekudya zvakafanorongedzerwa kupinda muzvikoro yakawedzera mukurumbira, zvichiita kuti ive musoro unopisa pasocial media.Izvi zvakonzera kusawirirana kukuru, vabereki vazhinji vachipokana kuchengetedzwa kwechikafu chakafanorongedzwa muzvikoro.Kunetsekana kunomuka nekuda kwekuti vadiki vari mudanho rakakosha rekukura, uye chero nyaya dzekuchengetedza chikafu dzinogona kunyanya kunetsa.
Ukuwo, pane zvinhu zvinoshanda zvokufunga nezvazvo.Zvikoro zvakawanda zvinoomerwa nekushandisa nzvimbo dzekudyira nemazvo uye kazhinji kuendesa kunze kumakambani anotakura chikafu.Aya makambani anowanzo shandisa makicheni epakati kugadzirira uye kuendesa chikafu pazuva rimwe chete.Nekudaro, nekuda kwekufunga senge mutengo, kuravira kunoenderana, uye kumhanya kwesevhisi, mamwe makambani ekupa chikafu ekunze atanga kushandisa chikafu chisati charongedzwa.
Vabereki vanonzwa kuti kodzero yavo yekuziva yatyorwa, sezvo vanga vasingazive kuti vana vavo vanga vachidya chikafu chakafanorongedzwa kwenguva yakareba.Macafeteria anopokana kuti hapana nyaya dzekuchengetedza nekudya kwakafanorongedzwa, saka nei zvisingakwanisi kudyiwa?
Tisingafungire, kudya kwakafanorongedzerwa kwapinda zvakare mukuziva kweveruzhinji nenzira iyi.
Chaizvoizvo, pre-package chikafu chave kuwedzera mukurumbira kubvira gore rapfuura.Mukutanga kwa2022, akati wandei akafanorongedzerwa echikafu pfungwa mastock akaona mitengo yavo ichikwira akateedzana.Kunyangwe pakanga paine kudhonzwa kudiki, huwandu hwechikafu chakafanorongedzwa munzvimbo dzese dzekudyira nedzezvitoro chakawedzera zvinooneka.Munguva yekuputika kwedenda, masheya ehupfu asati arongedza akatanga kukwira zvakare munaKurume 2022. Musi wa18 Kubvumbi, 2022, makambani akaita seFucheng Shares, Delisi, Xiantan Shares, neZhongbai Group akaona mitengo yavo yemastock ichikwira, ukuwo Fuling Zhacai uye. Zhangzi Island yakaona budiriro dzinopfuura 7% uye 6% zvichiteerana.
Zvokudya zvakafanorongedzerwa zvinotsigira "hupfumi hune usimbe," "kugara-pamba-hupfumi," uye "hupfumi humwechete."Kudya uku kunonyanya kugadzirwa kubva muzvigadzirwa zvekurima, zvipfuyo, huku, uye zvekudya zvemugungwa, uye zvinotora matanho akasiyana-siyana ekugadzirisa akadai sekugeza, kucheka, uye muto usati wagadzirira kubika kana kudya zvakananga.
Zvichienderana nekureruka kwekugadzirisa kana kurerukira kwevatengi, chikafu chisati charongedzwa chinogona kuiswa muzvikafu zvakagadzirira-kudyiwa, zvakagadzirira-kupisa, zvakagadzirira-kubika, uye zvakagadzirira-kugadzirira-kugadzirira.Zvokudya zvakajairika zvakagadzirira-kudya zvinosanganisira Eight-Treasure Congee, nyama yemombe, uye zvinhu zvemumagaba zvinogona kudyiwa kunze kwepasuru.Zvokudya zvakagadzirira kupisa zvinosanganisira dumplings akaomeswa nechando uye mapoto anodziya ega.Zvokudya zvakagadzirira-kubika, zvakadai sefiriji steak uye crispy nyama yenguruve, zvinoda kubika.Zvikafu zvakagadzirira-kugadzirira zvinosanganisira kucheka zvimisikidzo zvinowanikwa pamapuratifomu seHema Fresh uye Dingdong Maicai.
Zvikafu izvi zvakafanorongedzwa zviri nyore, zvakagovaniswa zvakafanira, uye zvinozivikanwa pakati pevanhu “vane usimbe” kana vanhu vamwechete.Muna 2021, musika weChina wakagara warongedzerwa chikafu wakasvika 345.9 bhiriyoni RMB, uye mukati memakore mashanu anotevera, inotarisirwa kusvika bhiriyoni RMB musika saizi.
Pamusoro pekupedzisira kwekutengesa, chikamu chekudyira zvakare "chinofarirwa" chikafu chisati charongedzwa, chinoverengera 80% yechiyero chekushandiswa kwemusika.Izvi zvinodaro nekuti chikafu chakafanorongedzwa, chakagadzirwa mukati mekicheni chepakati uye chinounzwa kuzvitoro zvine cheni, chinopa mhinduro kune yakagara yakamira yekumisikidza dambudziko muChinese cuisine.Sezvo ivo vachibva kumutsara wakafanana wekugadzira, kuravira kunoenderana.
Kare, maketani eresitorendi ainetsekana nekunaka kusingaenderane, kazhinji zvichienderana nehunyanzvi hwevabiki vega.Ikozvino, nekudya kusati kwarongedzerwa, zvinonaka zvakamisikidzwa, zvichidzikisa pesvedzero yevabiki uye kuvashandura kuva vashandi venguva dzose.
Mabhenefiti ezvokudya zvakafanorongwa zviri pachena, zvichitungamira maresitorendi makuru kuti azvigamuchire nekukurumidza.Cheni dzakaita seXibei, Meizhou Dongpo, uye Haidilao vese vakaisa chikafu chakange charongedzwa mumipiro yavo.
Nekukura kwekutenga kweboka uye musika wekutora, zvimwe zvekudya zvakafanorongedzwa zviri kupinda muindasitiri yekudyira, zvichizosvika kune vatengi.
Muchidimbu, zvikafu zvakafanorongedzwa zvakaratidza kurerukira kwavo uye scalability.Sezvo indasitiri yekudyira iri kuramba ichikura, chikafu chakagara charongedzwa chinoshanda sechinhu chinodhura, chekuchengetedza mhando.
02 Kudya Kusati kwaputirwa: Ichiri Blue Ocean
Zvichienzaniswa neJapan, uko kudya kwakafanorongedzerwa kunotora makumi matanhatu muzana ehuwandu hwekudya, chiyero cheChina chiri pasi pegumi muzana.Muna 2021, madyiro eChina ega ega ezvekudya zvakabikwa kare aive 8.9 kg/gore, isingasviki 40% yeJapan.
Tsvagiridzo inoratidza kuti muna 2020, makambani gumi epamusoro muChina pre-packaged chikafu indasitiri akangoita 14.23% yemusika, aine makambani anotungamira seLvjin Chikafu, Anjoy Chikafu, uye Weizhixiang akabata misika migove ye2.4%, 1.9%, uye 1.8%. %, zvichiteerana.Kusiyana neizvi, indasitiri yekudya yeJapan pre-yakarongedza yakawana chikamu chemusika che64.04% chemakambani mashanu epamusoro muna 2020.
Kuenzaniswa neJapan, indasitiri yekudya yeChina isati yarongedzerwa ichiri muhudiki, ine zvipingamupinyi zvakaderera zvekupinda uye kuderera kwemusika.
Semaitiro matsva ekushandisa mumakore achangopfuura, misika yemumba pre-yakarongedzerwa chikafu inotarisirwa kusvika matrillion RMB.Iyo yakaderera indasitiri yekumisikidza uye yakaderera misika zvipingamupinyi zvakwezva mabhizinesi mazhinji kuti apinde mu pre-package yekudya munda.
Kubva 2012 kusvika 2020, huwandu hwemakambani ane chekuita nehupfu muChina hwakakura kubva pasi pezviuru zvitatu kusvika pazviuru gumi nezvitatu, nehuwandu hwekukura kwepagore hunosvika 21%.Kubva pakupera kwaNdira 2022, huwandu hwemakambani echikafu akafanorongedzerwa muChina akange asvika zviuru makumi manomwe, zvichiratidza kuwedzera nekukurumidza mumakore achangopfuura.
Parizvino, kune marudzi mashanu makuru evatambi mudzimba pre-packaged chikafu track.
Chekutanga, makambani ezvekurima uye ezvemumvura, ayo anobatanidza kumusoro kwerukova zvigadzirwa kusvika pasi pemvura pre-package chikafu.Mienzaniso inosanganisira makambani akanyorwa seShengnong Development, Guolian Aquatic, uye Longda Chikafu.
Kudya kwemakambani aya kusati kwarongedzerwa kunosanganisira zvehuku, nyama yakagayiwa, mupunga nemanoodles, nezvingwa zvechingwa.Makambani akaita seShengnong Development, Chunxue Foods, uye Guolian Aquatic haangogadziri musika wekudya wakagara warongedzwa asi zvakare anouendesa kunze kwenyika.
Rudzi rwechipiri runosanganisira mamwe makambani echikafu akafanorongedza akatarisana nekugadzirwa, seWeizhixiang uye Gaishi Chikafu.Zvokudya zvavo zvakagara zvarongedzerwa zvinobva kualgae, howa, uye miriwo yemusango kusvika kune zvigadzirwa zvemumvura nehuku.
Rudzi rwechitatu runosanganisira makambani echikafu echikafu akaomeswa nechando anopinda mumunda wekudya wakagara warongedzwa, seQianwei Central Kitchen, Anjoy Foods, uye Huifa Foods.Saizvozvo, mamwe makambani ekubika akapinda mukudya kusati kwarongedzwa, seTongqinglou neGuangzhou Restaurant, vachigadzira ndiro dzavo dzakasaina sechikafu chakafanorongedzwa kuti vawedzere mari uye kuderedza mitengo.
Rudzi rwechina runosanganisira makambani matsva ekutengesa seHema Fresh, Dingdong Maicai, MissFresh, Meituan Maicai, uye Yonghui Supermarket.Aya makambani anobatana zvakananga nevatengi, achisangana nezvinodiwa nevatengi nematanho ekutengesa akakura uye kucherechedzwa kwakasimba kwechigadzirwa, kazhinji achisimudzira zviitiko zvekusimudzira.
Iyo yese pre-packaged indasitiri yezvikafu inobatanidza nzvimbo dzekurima dziri kumusoro, dzinofukidza kurima miriwo, zvipfuyo uye kurima mumvura, maindasitiri ezviyo nemafuta, uye mwaka.Kuburikidza nevagadziri vehupfu hwepamberi, vagadziri vezvikafu zvakaomeswa nechando, uye makambani ekutengesa, zvigadzirwa zvinotakurwa kuburikidza neinotonhora cheni zvinhu uye chengetedzo kuenda kuzasi kwekutengesa.
Zvichienzaniswa nezvigadzirwa zvekurima zvechinyakare, chikafu chakafanorongedzwa chine kukosha kwakawedzera nekuda kwematanho akawanda ekugadzirisa, kusimudzira budiriro yekurima yemuno uye kugadzirwa kwakamisikidzwa.Vanotsigirawo kugadzirwa kwakadzama kwezvinhu zvekurima, zvichibatsira mukumutsiridza kumaruwa nekusimudzira hupfumi.
03 Mapurovhinzi Akawanda Anokwikwidzira Musika weKudya
Nekudaro, nekuda kwezvipingamupinyi zvakaderera zvekupinda, mhando yemakambani echikafu akafanorongwa anosiyana, zvichitungamira kune mhando uye nyaya dzekuchengetedza chikafu.
Tichifunga nezvemhando yezvokudya zvakafanorongedzwa, kana vatengi vakawana kuravira kusingagutsi kana kusangana nenyaya, iyo inotevera nzira yekudzoka uye inogona kurasikirwa haina kunyatsotsanangurwa.
Naizvozvo, ndima iyi inofanirwa kutariswa kubva kuhurumende dzenyika nematunhu kuti dzigadzire mimwe mitemo.
Muna Kubvumbi 2022, pasi pekutungamirwa neBazi rezvekurima neKumaruwa neChina Green Chikafu Development Center, China Pre-packaged Meal Industry Alliance yakavambwa sesangano rekutanga renyika rinozvitonga rekuchengetedza veruzhinji kune pre-packaged chikafu indasitiri. .Mubatanidzwa uyu, unotsigirwa nehurumende dzenzvimbo, masangano ekutsvagisa, uye masangano ekutsvagisa hupfumi, une chinangwa chekusimudzira zvirinani zviyero zveindasitiri uye kuona budiriro ine hutano uye yakarongeka.
Mapurovhinzi ari kugadzirirawo makwikwi anotyisa muindasitiri yechikafu.
Guangdong inomira pachena sedunhu rinotungamira mune yepamba pre-packaged chikafu chikamu.Tichifunga nezverutsigiro rwemitemo, huwandu hwemakambani echikafu akafanorongedzwa, mapaki emaindasitiri, uye hupfumi uye huwandu hwekushandisa, Guangdong iri pamberi.
Kubva 2020, hurumende yeGuangdong yakatungamira mukugadzirisa, kuenzanisa, uye kuronga kusimudzira indasitiri yechikafu yakarongwa padanho repurovhinzi.Muna 2021, zvichitevera kugadzwa kwePre-packaged Meal Industry Alliance uye kusimudzirwa kweGuangdong-Hong Kong-Macao Greater Bay Area (Gaoyao) Pre-packaged Meal Industrial Park, Guangdong yakasangana nekuwedzera kwechikafu chakafanorongedzwa.
Muna Kurume 2022, iyo "2022 Provincial Government Work Report Key Task Division Plan" yaisanganisira kugadzirwa kwechikafu chakafanorongedzwa, uye Hofisi yeHurumende yePurovhinzi yakapa "Matanho Gumi eKukurumidzira Kukwidziridzwa Kwemhando yepamusoro yeGuangdong Pre-packaged Meal Indasitiri."Gwaro iri rakapa rutsigiro rwemitemo munzvimbo dzakaita sekutsvaga nekusimudzira, kuchengetedzwa kwemhando, kukura kweboka remaindasitiri, kurima kwemabhizinesi emuenzaniso, kudzidziswa kwetarenda, kutonhora kwekugadzira zvinhu, kushambadzira kwemhando, uye kutengeserana kwenyika.
Kuti makambani atore musika, tsigiro yehurumende yemuno, kuvaka mhando, nzira dzekushambadzira, uye kunyanya kutonhora kwekugadzira zvinhu zvakakosha.
Rutsigiro rwegwaro reGuangdong uye kuedza kwekusimudzira mabhizinesi emuno kwakakura.Kutevera Guangdong,
Nguva yekutumira: Jul-04-2024