1. Kuenderera mberi Investment muCommunity Group Buying: Meituan Sarudza Inotungamira Kuchaja
Meituan iri kupeta zvakapetwa pakuedza kwayo munharaunda yekutenga boka revanhu!
Munguva pfupi yapfuura, Meituan Select yakatanga chirongwa chitsva che "Tuan Maimai" paWeChat. Ichi chishandiso chiri pamutemo cheMeituan chekutonga yakavanzika domain transaction nharaunda, ichibvumira vashandisi kuwana nyore huwandu hwakawanda hwezvigadzirwa, zvinosanganisira chikafu, zvibereko zvitsva, uye zvinodikanwa zvezuva nezuva.
Kutangwa kwe "Tuan Maimai" kunoratidza danho richangoburwa neMeituan Select muboka renharaunda rinotenga nzvimbo.
Nekudaro, kana tikatarisa kumashure, zviri pachena kuti Meituan Select yanga ichiita nhamburiko mukutenga kweboka renharaunda gore rino rose.
Muhafu yekutanga yegore rino, sezvo boka renharaunda rinotenga nhangemutange richiita sekunge riri kudzikira nevatori vechikamu vashoma, Meituan Select yakaramba tarisiro uye yakawedzera mari yayo muchikamu kuburikidza nehurongwa hwekugadzirisa.
Heano mamwe akakosha atakaona:
Muna Chivabvu gore rino, Meituan Select yakamisa hurongwa hwayo hwekutanga hwedunhu ndokuchinjira kuprovince-based system, uko purovhinzi yega yega ine chekuita nepurofiti nekurasikirwa kwayo. Danho iri rakanyatsobvisa zvimhingamipinyi pakusimudzira bhizimusi reSarudzo padanho reboka, zvichiripinza musango kuti rirarame uku richikurudzirawo bhizinesi kuti risimudze zvirongwa zvaro.
Kwapera mwedzi, hutungamiriri hwaMeituan Select hwakaungana kumusangano wakakosha, unozivikanwa se "Summer Conference," uko "Summer Campaign" yakatangwa zviri pamutemo.
Mukutarisa, iyi "Summer Campaign" inosvika kure yakawedzera kubva muzhizha kusvika mukudonha uye ikozvino yagadzirira kuenderera muchando. Nguva, chiyero chekudyara, uye huwandu hwemhando dzemhando hadzisati dzamboitika. Kubva pakuona kwedata, mibairo kusvika parizvino yave inoshamisa: akawanda evadyidzani mabhureki akawana budiriro yekukura, aine mamwe mabhureki uye zvigadzirwa zviri kusangana nekukura kwe500% kana kunyange 1,000%!
Musi wa30 Nyamavhuvhu, Meituan Select yakazivisa zviri pamutemo kutangwa kwe "Morning Delivery" sevhisi, zvichikonzera imwe nyonganyonga muindasitiri. Izvo zvakakosha zvesevhisi iyi zvinogona kupfupikiswa mumutsara mumwechete: izvo zvaimbove zviripo zvekutorwa na4 PM zvino zvinogona kutorwa na11 AM, zvinobudirira kukurumidza kuita nehafu yezuva.
Kune indasitiri nyowani yezvigadzirwa, iyi hafu yezuva kukwidziridzwa neMeituan Sarudza idanho diki asi rakakosha kusvetuka kuindasitiri yese!
Pakutanga, muzvikamu zvitsva zvezvigadzirwa uye e-commerce zvikamu, chete JD Logistics yaigona kuvimbisa kuunza-mangwanani-mangwanani ekutumira maodha akaiswa manheru apfuura, uye kunyangwe ipapo, chete kune zvigadzirwa zveJD. Ikozvino, Meituan Select yakazivisa kuti inogona kuenderana nekuita kweJD Logistics, ichiratidza kuvandudzwa kwakakura kwakaitwa naMeituan Sarudzo mukuzadzika uye kugona kwezvinhu gore rino!
Zvinotonyanya kukosha ndezvokuti kuenderera mberi kwematanho aya kunoratidza kuti chinzvimbo cheMeituan Select mukati meMeituan Group chave nani zvikuru—sezviri pachena, segwara idzva reMeituan rekuwedzera bhizinesi, Sarudza yave simba rekutanga reboka.
2. Imwe Big Bet naWang Xing!
Kuongorora zviito zveMeituan Select zvinoramba zvichiitwa gore rino, chikonzero chiri nyore: kunyange zvazvo Meituan's new bhizinesi division, kusanganisira Meituan Select, ichiri kushanda nekurasikirwa, kuwedzera kwekukura kwebhizimisi reSarudza kwave kwakasimba zvikuru-maitiro ayo munhu wose anonyatsoziva. ye.
Sekureva kwaMeituan's second-quarter financial report, mabhizinesi matsva eMeituan, kusanganisira Meituan Select, akashuma kurasikirwa kwe5.2 bhiriyoni. Meituan aive pamberi pamusoro peizvi mumushumo wezvemari, achibvuma pachena kuti "kutenga kweboka renharaunda kuri kutarisana nematambudziko enguva pfupi mukugadzirisa bhizinesi remhando."
Nekudaro, kunyangwe paine matambudziko aripo, kukurumidza kukura kweMeituan Select kwakapa Wang Xing tariro yekuti rimwe zuva, Meituan Sarudza inogona kudzoreredza nzvimbo yakarasika.
Pane imwe nguva ichangoburwa yeMeituan Partner Musangano, mukuru weMeituan Select akaudza vaaipinda navo kuti kukura kwebhizinesi reSarudzai kuri kukurumidza zvekuti, kunyangwe aisada kuburitsa nhamba chaidzo, aigona kuti inodarika 50%.
Saka, kunyangwe ichiri mutsvuku, Meituan Sarudza ine chivimbo chekuchengetedza uku kurasikirwa!
Kuti zvive zvakanyatsojeka, mumeso aWang Xing uye Meituan Select's top management, kurasikirwa kwazvino muSarudzo bhizinesi hakusi kurasikirwa kwechokwadi asi kunodiwa mari mukuwedzera kuvepo kwayo kwemusika.
Chirevo chezvemari chaMeituan chinopa tsananguro yakajeka: kurasikirwa kwazvino muMeituan Select kunokonzerwa ne "kuwedzera kwechiyero chebhizinesi, kuwedzera kwerubatsiro rwekufambisa kukura, kudyara mari mumaketani anotonhora uye zvinhu zvekugadzirira mamiriro ekunze ekupisa, uye mwaka wekuchinja kwechigadzirwa."
Chokwadi, ndizvo zvazviri. Kubva pachikamu chemaonero, huwandu hwezvigadzirwa zviripo paMeituan Select zvave kuramba zvichiwedzera. Pakazosvika pakati pegore, huwandu hwezvinhu zvitsva uye zvemazuva ese zviripo papuratifomu zvakapfuura 900, nekuwedzera kwegore-pagore kweanopfuura 40%. Kunyangwe zvisingawanzo dhishi renzvimbo dzemuno zvinogona kuwanikwa paMeituan Sarudza.
Kufonera Meituan Sarudza "boka renharaunda rinotenga shanduro yeTmall" hakusi kuwedzeredza.
Kuti ive nechokwadi chemhando yechikafu chitsva, Meituan Select yakawedzera zvakanyanya mari yayo mune inotonhora chain logistics, kubatanidza nzvimbo dzekurima dzekurima kuburikidza nemitsara yehunde uye intracity logistics network - danho rakashamisa vazhinji. Tichitarisa muindasitiri iyi, mashoma mapuratifomu anoda kuisa mari muzvivakwa zvekushandisa nemari chaiyo uye zviwanikwa, kunyanya kupihwa mamiriro azvino ekuderera kwepurofiti pamapuratifomu einternet, uko kunyangwe JD Logistics inozeza kuita mari yakadaro!
Zvichida Wang Xing anotenda kuti kana boka renharaunda rinotenga marongero rapera, ichave nguva yekudzokera mumambure. Naizvozvo, shanduko yeMeituan Sarudza kubva mukurasikirwa kukuru kusvika pakuva mupi mukuru wepurofiti kuboka ingori nyaya.
Izvi zvakasimbiswa neimwe danho richangoburwa naMeituan.
Nguva pfupi yapfuura, Meituan Select chinyararire yakatora nzvimbo yepamusoro paMeituan app's pazasi navigation bar. Izvi zvinoratidza kuti mushure mekugadzirisa zvakatevedzana, Meituan Select yakabudirira kupedza chikamu chayo chekugadzirisa; muchikamu chinotevera, Meituan Select ichachinja kubva kune yakafara-spectrum nzira yekuisa pfungwa pakubata "quality-savvy" boka revatengi. Zvinotarisirwa kuti pasina nguva, ichawana pundutso.
Zvinoita sekuti Wang Xing agara aine kunzwisisa kwakajeka kwekubhejera kwaari kutora munharaunda yeboka rekutenga chikamu uye kwazvakananga zvinhu.
3. Ne 470 Million Shoppers Grocery pa Stake, Hapana Hofori Inoda Kurega
Nhasi, boka renharaunda rinotenga musika ringaita serakadzikama, asi pasi pepamusoro, pane simba repasi pemvura.
Muna Chikunguru wegore rino, Jingxi Pinpin akachinja saJD Pinpin, danho rinoratidza pachena kuzvipira kwakasimba kweJD.com kuboka rekutenga boka renharaunda. Chiito ichi chinosungirwa kuve nekukanganisa kwakakosha kuindasitiri: JD Pinpin, achitsigirwa nezvigadzirwa zveJD uye ruzivo rwezvekurongeka, akapinda zvakare muboka renharaunda rinotenga nhandare semukwikwidzi anotyisa uyo hapana anogona kufuratira.
JD naMeituan kutarisisa patsva pakutenga kweboka renharaunda panguva ino zvimwe nekuda kwekuvapo kwePinduoduo's Duoduo Maicai.
Mushumo wezvemari wePinduoduo wechipiri unoratidza kuti mari yebasa repapuratifomu yakasvika 14,3 bhiriyoni yuan, gore negore kuwedzera kwe131%, nekuita kwaDuoduo Maicai kuri mutyairi mukuru wekukura uku.
Kana Duoduo Maicai achigona kuita izvi, hapana chikonzero JD naMeituan vasingakwanise kuita zvimwe chete!
Kuti JD Pinpin naMeituan Sarudza vapfuure Duoduo Maicai, budiriro huru inoita kunge iri mukurongeka uye kutakura. Mushure mezvose, vese JD neMeituan vane yavo yakazara logistics masisitimu, ayo ekuti anovapa hukuru hwekutonga pamusoro pekuvandudza kunyatsoita mucheni yese, kubva pakusarudzwa kwechigadzirwa kusvika pakuendeswa.
Naizvozvo, chiziviso chaMeituan Sarudza chekukurumidza kuendesa hakusi kungoita gadziriso yakapusa-isu idanho rekugadzirisa moto wemakwikwi muchikamu chinotevera cheboka renharaunda rinotenga hondo!
Mushure mezvose, chikuva cheMeituan Sarudza chatova nemamiriyoni mazana mana nemakumi manomwe evashandisi vanoshanda. Ava vanhu vane mamiriyoni e470 ndiwo musimboti weboka revanhu vanotenga uye vanomiririra izvo Wang Xing anoona se "mukana kamwe-mu-mumakore gumi" uyo Meituan asingade kuusiya.
Ikozvino, sezvo boka renharaunda rinotenga musika richipinda muhafu yaro yechipiri, vatambi vese vakatarisana nematambudziko makuru ekusimudzira mabhizinesi emhando uye optimization yekugovera cheni. Chero mutambi anowana mhinduro yakakwana haingotongi kutenga kweboka renharaunda chete asi inogona kutsanangura zvakare hutongi hweindasitiri yese yeinternet!
Nguva yekutumira: Aug-13-2024