Nguva pfupi yadarika, Ziyan Foods yakaburitsa mushumo wayo wechitatu wekota, ichipa tarisiro yakadzama yemari yekambani uye mitengo yekukura. Zvinoenderana nedata, kumakota matatu ekutanga e2023, mari yekambani yaive ingangoita 2.816 bhiriyoni yuan, inomiririra 2.68% gore-pa-gore kuwedzera. Pundutso yeNet yakapihwa nevaridzi vekambani yakanyorwa ingangoita 341 miriyoni yuan, yakakwira 50.03% gore-pagore. Muchikamu chechitatu chete, purofiti yakawanikwa kune vagovani yaive 162 miriyoni yuan, zvichiratidza kuwedzera 44.77% zvichienzaniswa negore rapfuura. Idzi nhamba dzekukura dzinopa manzwisisiro akadzama mukukura kweZiyan Foods.
Kukura kunoenderera mberi kunowanikwa neZiyan Foods kwakabatana zvakanyanya nehurongwa hwayo hwekuita, kunyanya mumateshi ekutengesa. Nemaitiro ekumaka uye mashandiro echeni uye kuwedzera kuri kudiwa kwehunyanzvi hweruzivo rwechizvino-zvino mukutungamira kwekambani, imwe chete yakananga-yekutengesa modhi haichisiri iyo yekutanga sarudzo yekambani. Nekuda kweizvozvo, Ziyan Chikafu chachinja zvishoma nezvishoma kuita maviri-tier yekutengesa network modhi, inosanganisira "Company-Distributor-Zvitoro." Iyo kambani yakagadzira zvitoro zveFrancise munzvimbo dzakakosha dzepurovhinzi nekanzuru kuburikidza nevanogovera, vachitsiva mabasa eboka rekutanga manejimendi nevagovera. Iyi mbiri-tier network inoderedza nguva uye mutengo une chekuita nekugadzira uye kutonga terminal franchise zvitoro, kufambisa kudzikiswa kwemutengo, kusimudzira mashandiro, uye nekukurumidza bhizinesi kuwedzera.
Pamusoro peiyo dhizaini modhi, Ziyan Foods inochengeta makumi maviri nemapfumbamwe-zvinoshanda zvitoro mumaguta akadai seShanghai neWuhan. Izvi zvitoro zvinoshandiswa kugadzirwa kwemifananidzo yechitoro, kuunganidza mhinduro dzevatengi, kuunganidza manejimendi ruzivo, uye kudzidziswa. Kusiyana nezvitoro zveFrancise, Ziyan Chikafu chinochengetedza kutonga pamusoro pezvitoro zvinobata-bata, kuita accounting yakabatana yemari uye kubatsirwa kubva mupurofiti yechitoro uchivhara mari dzezvitoro.
Mumakore achangopfuura, kusimuka kwe e-commerce uye kukurumidza kusimudzira tsika yekutora kwakapawo gwara reZiyan Chikafu. Ichitora mukana wekukurumidza kukura kweindasitiri, kambani yakakurumidza kuwedzera huvepo hwayo pamapuratifomu e-commerce, ichigadzira yakasiyana, yakawanda-dimensional yekushambadzira network inosanganisira e-commerce, masupamaketi, uye mapoka ekutenga mhando. Iri zano rinoenderana nezvinodiwa nevatengi vemazuva ano zvakasiyana uye rinowedzera kukurumidza kuvandudzwa kwemhando. Semuyenzaniso, Ziyan Foods yakaparura zvitoro zviri pamutemo zvee-commerce mapuratifomu akadai seTmall neJD.com, uye yakabatanawo nemapuratifomu ekutora seMeituan neEle.me. Nekugadzirisa zviitiko zvekusimudzira kune akasiyana matunhu evatengi mamiriro, Ziyan Chikafu chinosimudzira kusimbaradza kwemhando. Pamusoro pezvo, kambani inodyidzana neO2O mitsva yechikafu e-commerce mapuratifomu seHema neDingdong Maicai, ichipa chaiyo kugadzirisa uye kupa masevhisi emaresitorendi anozivikanwa.
Tichitarisa kumberi, Ziyan Chikafu yakazvipira kuramba ichisimbisa nzira dzekutengesa, kufambirana nebudiriro yemazuva ano, nekuvandudza nzira dzayo dzekutengesa. Iyo kambani ine chinangwa chekuendesa zvimwe zvemhando yepamusoro zvigadzirwa kune vatengi, kuve nechokwadi chekutenga chiri nyore uye chiitiko chekudyira.
Nguva yekutumira: Aug-26-2024