Sezvo musika uchikura, vatambi vazhinji vari kupinda mundima, uye mitemo yakanaka iri kuramba ichibuda, ichimhanyisa shanduko yemusika weO2O wemishonga.
Munguva pfupi yapfuura, kambani inotungamira yekuburitsa SF Express yakapinda zviri pamutemo mumusika weO2O wemishonga. SF Express's yemuno yekuendesa sevhisi yakatanga mhinduro yakabatanidzwa ye "Internet + Healthcare," inovhara maviri epakati ekushandisa kurapwa kwekurapa: mishonga mitsva yekutengesa uye zvipatara zvepamhepo. Chinangwa ndechekuwedzera kunaka uye kushanda nesimba kuburikidza ne-multi-platform, yakazara-link yekuvhara modhi.
Kuendesa nekukasira, semuenzaniso wakakosha wechikamu chemishonga O2O, ndiyo inonyanya kutariswa kumafemasi mukutengesa kutsva. Zvinoenderana neazvino data kubva kuZhongkang CMH, musika wemishonga O2O wakakura ne32% kubva munaNdira kusvika Nyamavhuvhu 2023, nekutengesa kwakasvika mabhiriyoni masere yuan. Mapuratifomu akadai seMeituan, Ele.me, uye JD anotonga musika, nepo makuru akarongwa ketani ma pharmacy seLao Baixing Pharmacy, Yifeng Pharmacy, uye Yixin Tang vanoramba vachisimbisa uye nekugonesa nzira dzavo dzepamhepo.
Panguva imwecheteyo, mitemo iri kuwedzera kusimudzira indasitiri. Sezvakashumwa muna Mbudzi 6, Shanghai yakatanga zvirongwa zvekuyedza zvekubhadhara mishonga yemishonga kuburikidza nemapuratifomu ekupa chikafu. Madhipatimendi akakodzera muShanghai anga achisangana neEle.me neMeituan, aine akawanda emishonga anosanganisirwa mutyairi.
Zvinonzi muShanghai, kana uchiodha zvinodhaka ne "medical insurance payment" label kuburikidza neMeituan kana Ele.me apps, peji racho rinoratidza kuti kubhadhara kunogona kuitwa kubva pakombiyuta yekadhi yeinishuwarenzi yezvokurapa. Parizvino, mamwe ma pharmacy ane "medical insurance payment" anogamuchira inishuwarenzi yekurapa.
Nekukurumidza kukura kwemusika, kukwikwidza mumusika wemishonga O2O kuri kuwedzera. Seyakanyanya yechitatu-bato yekukurumidza kuburitsa chikuva muChina, SF Express yakazara yekupinda ichakanganisa zvakanyanya musika weO2O wemishonga.
Kuwedzera Makwikwi
NaDouyin naKuaishou vachivhura kutengesa mushonga uye SF Express ichipinda mumusika wekutengesa mishonga ipapo, kukurumidza kusimudzira kwekutengesa kwemishonga kunonetsa zvisingaite zvitoro zvechinyakare zvisiri pamhepo.
Zvinoenderana neruzivo rweveruzhinji, SF Express ichangobva kutangwa yemishonga yekuunza mhinduro inovhara iwo musimboti wekushandisa kwekurapa mamiriro ezvemishonga zvitoro zvekutengesa uye zvepamhepo zvipatara.
Kubva pamaonero emabhizinesi ekutengesa emishonga, SF Express's yemuno yekuendesa sevhisi inobatanidza akawanda masisitimu, kugadzirisa matambudziko ekuita kwemaitiro akawanda. Inochinjika kumabasa pamapuratifomu akasiyana siyana, kusanganisira mapuratifomu ekutumira, mapuratifomu emuchitoro, uye mapuratifomu e-commerce emishonga. Mhinduro yacho inoratidzira yakawanda-inogonesa modhi ine yekuchengetera uye yekutakura yekubatanidza, kubatsira mafemasi mukuzadzazve, manejimendi manejimendi, uye kubvisa nhanho dzepakati kuti uwedzere kushanda.
Panyaya yemakwikwi akawedzera mukugadzirwa kwemishonga, mushambadzi wemishonga muSouth China akaudza vatori venhau kuti makambani makuru ekugadzira mishonga akadai seSinopharm Logistics, China Resources Pharmaceutical Logistics, Shanghai Pharmaceutical Logistics, uye Jiuzhoutong Logistics achiri akabata zvinzvimbo. Nekudaro, kuwedzera kwemasocialized logistics mabhizinesi, kunyanya ayo anomiririrwa neSF Express neJD Logistics, haigone kufuratirwa.
Nekune rimwe divi, kuwedzera kubatanidzwa kwemabhizinesi makuru mukutengesa kutsva kwemishonga kuri kuwedzera dzvinyiriro yekurarama pamapato ese ari mu ecosystem. SF Express's internet chipatara masevhisi anobatana zvakananga kumapuratifomu ekuongorora epamhepo, achipa sevhisi-yekumira "yekubvunzana pamhepo + nekukasira kuendesa mishonga," ichipa ruzivo rwakanyanya nyore uye runoshanda rwehutano hwehutano.
Kupinda kwehofori dzakaita seSF Express mumusika wemishonga O2O kuri kusimudzira shanduko yemishonga yechinyakare kubva pachigadzirwa-centric kuenda kumurwere-centric inoshanda modhi. Kana kukura kweindasitiri kuchinonoka, kutarisa kune vatengi traffic uye kukosha kunove kwakakosha. Mumwe anoshanda muchitoro chemishonga muGuangdong akataura kuti kunyangwe mafemasi echinyakare angasangana nematambudziko, akashongedzerwa zvirinani kuzvibata. Ma pharmacy emunharaunda anogona kutarisana nekukanganisa kwakanyanya.
Crowded Market
Kunyangwe nekukwira kuri kuita matambudziko epamhepo, echinyakare ma pharmacy arikupindura achishingairira. Kune indasitiri yekutengesa mishonga, iyo inoda kuenderera mberi, nzira yehofori dzeinternet dzinopinda mumusika haina zvipingamupinyi.
Muna Kurume 2023, State Council General Hofisi yakaendesa chiziviso cheNational Development and Reform Commission nezve "Matanho ekudzoreredza uye Kuwedzera Kushandiswa," ichisimbisa kusimudzira kwakasimba kwe "Internet + Healthcare" uye nekugadzirisa nzvimbo dzakasiyana dzekurapa.
Pamusoro pekuenderera mberi kwekuvandudzwa kwemaitiro epamhepo, kuendeswa kwemishonga pakupera kwesevhisi kwave kutarisisa kwekugadzirisa. Zvinoenderana ne "China Retail Pharmacy O2O Development Report" yakaburitswa naMinet, zvinofungidzirwa kuti panosvika 2030, chiyero chechitoro chemishonga O2O chichaita 19.2% yemugove wese wemusika, kusvika 144.4 bhiriyoni yuan. Mukuru wezvemishonga wepasi rose akaratidza kuti hutano hwedhijitari hune mukana wakakura wekusimudzira mune ramangwana, uye makambani anofanirwa kuona mashandisiro ehutano hwedhijitari kupa masevhisi ari nyore mukuongororwa uye kurapwa.
Neshanduko yedhijitari yave tsika iripo, yakazara-chiteshi dhizaini yave kubvumirana pakati pemazhinji ezvitoro ezvitoro. Makambani akanyorwa akapinda muO2O mangwanani akaona kutengesa kwavo kweO2O kaviri mumakore achangopfuura. Sezvo iyo modhi inokura, mazhinji ezvitoro ezvitoro anoona O2O senzira isingadzivisike yeindasitiri. Kumbundira digitalization kunobatsira mabhizinesi kuwana mapoinzi matsva ekukura mumaketani ekutengesa, kusangana nevatengi nekukurumidza, uye kupa mamwe masevhisi ehutano hwakanyanya.
Makambani emishonga akakurumidza kuita nekudyara mari agara aona kutengesa kwavo kweO2O kaviri mumakore achangopfuura, nemakambani akaita seYifeng, Lao Baixing, neJianzhijia achiratidza kukura kunodarika mazana maviri emamiriyoni eyuan. Yifeng Pharmacy's 2022 yezvemari mushumo inoratidza kuti ine zvinopfuura zviuru zvinomwe zveO2O zvitoro zvinobata zvakananga; Lao Baixing Pharmacy zvakare yaive ne7,876 O2O zvitoro pakupera kwa2022.
Maindasitiri emukati anonongedza kuti kupinda kweSF Express mumusika weO2O wemishonga kune hukama nemamiriro ayo ebhizinesi aripo. Sekureva kweSF Holding's Q3 yemuhoro mushumo, mari yeSF Holding muQ3 yaive 64.646 bhiriyoni yuan, iine purofiti yakapihwa nekambani yevabereki ye2.088 bhiriyoni yuan, gore negore kuwedzera kwe6.56%. Zvisinei, zvose mari uye purofiti yezvikamu zvitatu zvekutanga uye Q3 yakaratidza kuderera kwegore negore.
Zvinoenderana neruzhinji ruzivo rwemari, kudzikira kwemari yeSF Express kunonyanya kukonzerwa nekutengesa ketani uye bhizinesi repasirese. Nekuda kwekuramba kuri kuderera mumhepo yepasirese uye yegungwa kutakura zvinhu uye mitengo, mari yebhizinesi yakadzikira ne32.69% gore-pa-gore.
Kunyanya, bhizinesi reSF Express rine kunyanya kuburitsa zvinhu uye zvekutengesa cheni uye bhizinesi repasi rese. Chikamu chemari yebhizimusi rekutengesa chave chichidzikira mumakore matatu apfuura. Muna 2020, 2021, uye 2022, mari yebhizinesi yakaburitswa yakaverengera 58.2%, 48.7%, uye 39.5% yemari yese yeSF Express, zvichiteerana. Chiyero ichi chakawedzera kusvika pa45.1% muhafu yekutanga yegore rino.
Sezvo purofiti yechinyakare masevhisi 'inoramba ichidzikira uye indasitiri yezvishandiso inopinda muchikamu chitsva che "value war," SF Express inotarisana nekuwedzera kumanikidza kuita. Pakati pemakwikwi anotyisa, SF Express iri kuongorora mikana mitsva yekukura.
Nekudaro, mumusika wakazara wemishonga O2O yekukurumidza kuburitsa musika, ingave SF Express inogona kutora chikamu chemusika kubva kumaindasitiri hofori seMeituan neEle.me inoramba isina chokwadi. Maindasitiri emukati anoratidza kuti SF Express haina zvakanakira traffic uye mitengo. Yechitatu-bato mapuratifomu seMeituan neEle.me vakatoita tsika dzevatengi. "Kana SF Express ichigona kupa rubatsiro pamitengo, inogona kukwezva vamwe vatengesi, asi ikaita kurasikirwa kwenguva refu, bhizinesi rakadaro rinenge rakaoma kutsigira."
Pamusoro pemabhizinesi ambotaurwa, SF Express inobatanidzwawo mune inotonhora cheni logistics uye rarama e-commerce, chero ipi zvayo yakapfuura gumi muzana yezvese mashandiro ayo. Nzvimbo mbiri idzi dzinotarisana nemakwikwi akasimba kubva kune vanokwikwidza vakaita saJD neMeituan, zvichiita kuti nzira yeSF Express yekubudirira inonetsa.
Muindasitiri yemazuva ano yemakwikwi ekugadzira zvinhu, iyo isati yasvika pakakwirira, mhando dzebhizinesi dziri kubuda. Masevhisi echivanhu ega ega haachakwani kuchengetedza makwikwi. Kuti ubate chikamu chemusika, makambani anoda akasiyana emhando masevhisi. Kunyangwe makambani ekugadzira zvinhu anogona kutora mari pamaitiro matsva evatengi ekugadzira maitiro matsva ekukura mapoinzi uri mukana uye dambudziko.
Nguva yekutumira: Aug-21-2024